Pin It
Latex bandana, latex gilet, jeans and platform shoes by MM6; straw hat from Costume Studio; socks by Junya WatanabePhotography Ben Toms, styling Robbie Spencer. Taken from Dazed Winter 2014

First they came for make-up and now the Kardashians are coming for haircare

TextViolet Conroy

Kendall Jenner becomes the fourth in the Kardashian clan to break into the haircare industry with Formawell Beauty, launching the Runway Series

After fronting cosmetic campaigns for Estée Lauder, as well as the brand's short-lived Millennial-targeted line Esteée Edit, Kendall Jenner has turned her attention to haircare, becoming the face of ‘Runway Series,’ a new styling line from Formawell Beauty.

As part of her new role, Jenner will have direct creative input into upcoming products. Ron Razeggi, chief operating officer of Formawell told WWD, “Hair is part of the fashion industry and who better than Kendall Jenner to inspire our packaging and design? Now the talent and the product have come together to launch on social media and at retail.”

All products from the Formawell Runway range are infused with ionic-gold mineral technology to make your hair look ultra-shiny and conditioned from the infrared energy of the 24-karat gold minerals. The marketing campaign for the line will also include 15 other social media influencers, with a combined following of over 200 million that the brand will be hoping to tap into. 

Kendall recently celebrated reaching a milestone 100 million Instagram followers, joining her sisters Kim and Kylie in the exclusive club. 

Read Next
brandon allen homecoming royalty teen prom instagram
How queer teens are reclaiming the glitz and glamour of Homecoming titles Beauty Feature
Screen Shot 2019-10-15 at 16.01.59
How accessible is the beauty world to those with disabilities? Beauty Feature
instagram plastic surgery dolls cosmetic procedures
Inside the secret world of Instagram’s ‘dolls’ Beauty Feature
A Cold Wall
Everything you need to know about Bakuchiol, a smart alternative to Retinol products
troy fearn casting directors
The next gen of casting directors on what they look for in potential models Beauty Feature
Is the vicious cycle of burnout causing women to lose their hair? Beauty Feature
I got drunk in a red wine bath in the name of wellness Tried and Tested
ramla ali boxer instagram hair
Champion boxer Ramla Ali opens up about her hair, fitness, and social media Beauty Feature
box braids
Six non-black women on why they wear box braids despite the controversy Beauty Feature
Cremation nails
Something old: bride embeds dad’s cremated remains into wedding nails Beauty news
See Tyler Mitchell’s sensuous campaign for Comme des Garçons scent Copper Beauty news
Exploring the mind-body problem and rise of body anxiety Beauty Feature
Porsche Poon Anxiety
A visual representation of my mental health Photo story
richard ashforth
Richard Ashforth creates architectural works of art with hair Spotlight
Instagram Euphoria makeup
The lasting power of the Euphoria beauty mania on Instagram Beauty Trends
Shoog McDaniel photography
Photographer Shoog McDaniel celebrates fatness in all its glory Beauty Feature