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Is this the next highstreet brand moving into beauty?


TextAnya Angert

Zara to launch limited edition lipstick line inspired by their AW18 collections

Just in time to fill those Christmas stockings, this month high street retailer Zara is launching a limited edition make-up line. December 5th will see the brand debut their very first cosmetics collection with a release of lip products, all said to be inspired by "the behind the scenes magic in every new season campaign". Kicking off the range are twelve 'Ultimatte' lipstick shades that promise a velvety, matte finish. As well as these, the line will also feature eight liquid lipsticks in a variety of "one stroke application" colours.

All products and highly pigmented and come in Zara’s signature sleek packaging, and although they can be purchased separately, the fashion brand is also launching a limited-edition 'Ultimatte Trio Set' which includes a lip liner and lipstick shades from Zara’s AW18 women campaign.

Exclusive to their online store, the brand has labelled this as their “initial launch”, which indicates a much greater move into beauty further down the line. With Topshop having just relaunched their entire beauty line and H&M and Boohoo now presenting expansive collections, high-street retailers seem to be offering consumers an alternative to high-end make-up products and making sure everyone can have a slice of the beauty pie. And with predictions of the global beauty market being worth 805.61 billion by 2023, this seems like an unsurprising step in a very lucrative direction.

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