Pin It
Chrom tooth polish
courtesy of Instagram/@chromtoothpolish

Make-up for your teeth is the latest beauty trend taking Instagram by storm


TextAnya Angert

Get a multicoloured mouth with CHRŌM

CHRŌM is the New York-based cosmetics company at the forefront of the latest viral beauty trend: temporary tooth polish. Say what? It's like make-up but for your teeth. It involves switching your pearly white smile to a rainbow coloured one so you can match your teeth to your outfit, hair or nails. Whether you coat your whole set or just focus on one or two accent teeth, CHRŌM offers a new avenue of expression, and with the line boasting a range of 10 colours to choose from the possibilities are endless.  

“We realised that in the world of fashion, virtually everything has already been tried, with women and men pushing the boundaries of fashion in ways that were unimaginable only a few years ago,” says co-founder David Silverstein. “We’ve seen fashion trend-setters change the colour of their hair with dyes, their skin with tattoos and body paints, and eyes with contact lenses. We feel that CHRŌM enables these creative beauty artisans in pushing limits in a new way which is additive to a movement that has been evolving since the beginning of time and continues to evolve today.”

So, how does it work? The polish is smudge proof, tasteless and impervious to food or drink. It can be applied in a matter of seconds, lasting for up to 24 hours, and be brushed off with toothpaste easily whenever you want.

“Since rolling out our brand last year, we have seen a steady increase in demand and inquiries from more than 20 countries, including Germany, but also as far away as India, New Zealand and South America,” David adds. It seems there are many who have taken a bite out of this new wave, and with CHRŌM products gaining popularity in the areas of editorial fashion, rave and festival culture, make-up art, and cosmetic dentistry, adding a little bit of pop to your chompers appears to be gaining traction for those who wish to masticate in style.

 

Read Next
ezgif.com-optimize (6)
Rifke Sadleir is the coder behind our Digital Spa quizzes artist
533758-800w
An introduction to chanting Digital Spa
Supplements ingestible edible beauty
The problem with ingestible beauty Digital Spa
Fitness
The future of fitness: innovation comes at a price Digital Spa
Blockchain
You can now sell your medical data through blockchain Digital Spa
Crytals (1)
QUIZ: What crystal are you? Digital Spa
Dance Movement Therapy
A lesson in therapeutic dance movement Digital Spa
aquaria
Drag Race's Aquaria spills the beans on her NYX eye collab Beauty news
baf4e8289d25a4ea52b93bcf29148560
An introduction to field recording Digital Spa
ketamine
Does ketamine have a future as a mainstream antidepressant? Digital Spa
37113339_251795382302980_2887840738865840128_n
Quiz: Which positive affirmation is right for you? Digital Spa
Donna Trope
Why the commodification of self-care might actually be a good thing Digital Spa
1218188
A lesson in breathwork Digital Spa
George Stone and Suzannah Pettigrew
This virtual simulation explores what spas will be like in the future Beauty Feature
22158794_173444696541915_7477370545726554112_n
An introduction to ASMR Digital Spa
Making wellness more inclusive-1
Are minority spaces the key to making wellness more inclusive? Digital Spa