Pin It
Gucci_Lana Del Rey_GettyImages

Exclusive: Lana Del Rey crowned the new face of Gucci Guilty


TextAlex Peters

To celebrate, the iconic fashion house is throwing a massive party tonight at LA’s famous Hollywood Forever Cemetery

Lana Del Rey joins Jared Leto as the new face of Gucci’s seminal fragrance Guilty. To mark the announcement, the fashion house will be throwing a party in LA’s famous Hollywood Forever Cemetery tonight. Joining the two glamorous stars of the campaign will be Gucci’s creative director Alessandro Michele, as well as Courtney Love who will be documenting the festivities with an Instagram stories takeover.

As well as being the spooky venue for the party, Hollywood Forever Cemetery will also feature as the backdrop for the new campaign. Launching worldwide in January 2019, it will include a video and images and reveal the new bottle design for Gucci Guilty Pour Femme. This is not the first time Alessandro Michele has taken inspiration from the famous cemetery. Pieces from Gucci’s SS17 collection were influenced by the landmark after Michele attended a party there in honour of Johnny Ramone.  

Read Next
spirited away Studio Ghibli nails makeup
This new trend takes inspiration from all your fave Studio Ghibli films Beauty news
Raisa Flowers
Watch Raisa Flowers do a cute beachy make-up look perfect for summer Beauty news
Pretty Woman
How to use bathing to combat your quarantine stress and insomnia Beauty Feature
Noto Botanics
Noto Botanics is the political, sustainable brand you’ve been looking for Beauty Feature
Till Janz Magic Youth
Dazed Beauty Club is officially open for business Beauty news
Gigi Hadid
Gigi Hadid: ‘People are so fast to do permanent things to their face’ Beauty news
Manny MUA Gutierrez lunar beauty prism blush launch
Manny MUA: ‘The beauty world tends to be an ugly place’ Beauty Feature
Miley Cyrus
Miley Cyrus’s mum has given her a choppy pixie mullet in isolation Beauty news
loveleo Leo Reilly musician Los Angeles
Step into the off-kilter world of musician and TikTok heartthrob LoveLeo Beauty Feature
Dazed Karen Elson
Shon Hyungsun Ju brings the drama with his hair-raising wigs Spotlight
Typology
Skincare brand Typology is on a mission to demystify the industry Beauty news
Blok London Letty Mitchell
How to maintain your physical and mental wellbeing after lockdown Beauty Feature
Jeffree Star
Jeffree Star isn't going to apologise for the ‘Cremated’ palette backlash Beauty news
Mona Kattan
Mona Kattan on how to change your life with fragrance Beauty Feature
Erika Lust masturbation month sex toy guide
Erika Lust on her favourite sex toys and how to use them Guide
Jeffree Star palette controversy cremated
Jeffree Star causes more controversy with his ‘Cremated’ palette drop Beauty news