Pin It

Chicago West stars in her first ever beauty campaign

TextJessica Heron-Langton

What were you doing at nine months old?

Last week, reality TV star turned make-up juggernaut, Kim Kardashian dropped her brand new collection Flashing Lights, which includes brightly coloured pressed and loose powder pigments. Historically, KKW Beauty has only realised nude-coloured cosmetics so this will be the first colourful make-up collection.

Up until this point, Kim’s been keeping things schtum, only breadcrumbing us with the occasional teaser post on her Instagram. So far we’ve been graced with near-naked snaps to promote what seems to be a deep purple eyeshadow. Shot by photographer David LaChapelle, all the images from the photoshoot that have been shared are steeped in religious symbolism. In one picture, Kim is shown with a tear streaming down her face, representing Mary's sadness after the death of Christ, and another photo, showing the reality star turned make-up entrepreneur holding a dove, symbolising peace, and pointing to the sky. 

However, in her latest post, Kim holds her youngest child, Chicago, who was born earlier this year. Wearing nothing apart from pink eyeshadow, the image profoundly echoes depictions of Madonna and child.

This isn't the first time Kim has shared the spotlight with her children, having starred with eldest daughter North in a Fendi campaign earlier this year. Is this a future model in the making? Watch this space. 

Shop the new collection on KKWBeauty.

Read Next
Reebok x Très Rasché
Behind the extreme beauty looks of the Reebok x Très Rasché collab Beauty news
Kat Von D
Kat Von D has stepped away from her beauty brand Beauty news
kylie jenner lip filler cosmetic surgery trend
Yo-yo lip filler, a dangerous plastic surgery trend, is blowing up Beauty Feature
Ayanna Pressley
Congresswoman Ayanna Pressley opens up on having alopecia as a black woman Beauty news
Matt Bernstein aka Matt XIV beauty look
Matt Bernstein’s colourful, confrontational looks spotlight queer issues Makeup artist
Drag Race Queens _ Marta Klara _ 2
A brutally honest review of RuPaul’s Drag Race alumni’s make-up lines Tried and Tested
Watch out BeautyCon – KylieCon might be coming our way Beauty news
Diana Ross
Sandy Linter on ageless glamour and transforming Diana Ross and Jackie O Icons
Jessica Simpson
Remember when Jessica Simpson launched an edible cosmetics line? Cult Vault
Josh Hight
Photographer Josh Hight celebrates goth & new wave with this extreme shoot Photo story
Miley Cyrus shag haircut
Why Miley Cyrus’s 70s shag haircut is a modern Instagram obsession Beauty Feature
Keash Festival Hair
African American women who use hair dye more at risk of cancer, study finds Beauty news
daisy collingridge squishy artist textile bjork
Squishy artist Daisy Collingridge wants to eradicate boring body ideals Beauty Feature
Thinx period underwear may contain toxic chemicals Beauty news
nikkie tutorials transgender coming out video youtube
The beauty community celebrates NikkieTutorials as she comes out as trans Beauty news
WTF is cool sculpting and does it work? Tried and Tested