Pin It
43755730_131010591205638_2265298304661887650_n

Chicago West stars in her first ever beauty campaign


TextJessica Heron-Langton

What were you doing at nine months old?

Last week, reality TV star turned make-up juggernaut, Kim Kardashian dropped her brand new collection Flashing Lights, which includes brightly coloured pressed and loose powder pigments. Historically, KKW Beauty has only realised nude-coloured cosmetics so this will be the first colourful make-up collection.

Up until this point, Kim’s been keeping things schtum, only breadcrumbing us with the occasional teaser post on her Instagram. So far we’ve been graced with near-naked snaps to promote what seems to be a deep purple eyeshadow. Shot by photographer David LaChapelle, all the images from the photoshoot that have been shared are steeped in religious symbolism. In one picture, Kim is shown with a tear streaming down her face, representing Mary's sadness after the death of Christ, and another photo, showing the reality star turned make-up entrepreneur holding a dove, symbolising peace, and pointing to the sky. 

However, in her latest post, Kim holds her youngest child, Chicago, who was born earlier this year. Wearing nothing apart from pink eyeshadow, the image profoundly echoes depictions of Madonna and child.

This isn't the first time Kim has shared the spotlight with her children, having starred with eldest daughter North in a Fendi campaign earlier this year. Is this a future model in the making? Watch this space. 

Shop the new collection on KKWBeauty.

Read Next
harris reed gucci design central saint martins harry styles
Harris Reed on his genderfluidity and being Harry Styles’ Gucci co-star Rethinking Masculinity
Missy Elliott Throw it Back
Jump rope hair and other fire looks in Missy Elliott’s Throw It Back video Beauty news
Charlotte Tilbury
Joan Collins shines in new Charlotte Tilbury foundation campaign Beauty news
Kurbo
Experts weigh in on dangers of Kurbo, the Weight Watchers app aimed at kids Beauty news
grindr men gay lgbtq app nude dexter lander 7
Five gay men from Grindr on hooking-up, body image, and self-hate Rethinking Masculinity
Huda Kattan
We speak to Huda Kattan about her first eyeliner launch with Huda Beauty Beauty news
trans male beauty nikola lamburov
Tattoos and testosterone: the beauty routines of three trans men Rethinking Masculinity
Millie Bobby Brown
Millie Bobby Brown is the latest celeb to launch a beauty brand Beauty news
Celine perfume
Good news beauty fans – a Hedi Slimane Celine perfume is on its way Beauty news
kalari kerala india martial arts gym wellbeing
Get zen with Kalari, the 2000-year-old martial arts practice from India Rethinking Masculinity
essex male beauty spa treatment hazel gaskin
Buffed: how these Essex lads polish up to get pretty Rethinking Masculinity
Census masculinity
What masculinity means in 2019, according to Dazed Beauty readers Rethinking Masculinity
Davey Adesida-Masculinity 2 copy
Nine unsigned photographers reimagine masculinity through their lens Rethinking Masculinity
tokyo teenagers japan asia men monika mogi
Beauty street style spotlight: 24 hours with the boys of Tokyo Rethinking Masculinity
Move like a man
Move Like A Man: a short film by Bunny Kinney Rethinking Masculinity
62268276_328183094764330_9090899349927704034_n
The black male body: poster boys for shifting ideals of beauty today Rethinking Masculinity