Following the trend of occult-themed products from beauty brands, Kat Von D Beauty announces tarot collection
Following in the mystic footsteps of previous collections “Alchemist,” and “Saint and Sinner,” Kat Von D has teased an upcoming tarot collection for her makeup brand Kat Von D Beauty. The tattoo artist posted four sketches of Wands, Cups, Swords, and Coins cards on Instagram with the caption “Made some headway tonight on artwork for the upcoming Tarot collection for @katvondbeauty! 🖤🗡 *and yes, that’s my big pregnant belly covering my view from above. Only 9 more weeks to go before baby arrives. #goodnight.”
Kat Von D Beauty are known for their palettes, in particular the “Shade and Light” duo for contour and eyeshadows, and many fans are hoping these new designs will feature on an upcoming palette.
The collection is the latest in a trend of beauty brands taking inspiration from the occult. There’s the crystal-infused skincare and makeup, for example Glossier’s Haloscope highlighters which are infused with the crystals they are named after: “Topaz” “Quartz,” and “Moonstone,” or Herbivore’s Pineapple and Gemstone mask which uses Brazilian white tourmaline. Or astrology-inspired makeup collections, see BH Cosmetics’ Zodiac Eyeshadow Palette and Wet N Wild’s Zodiac Collection.
Clearly, witchcraft is in, although some people aren’t happy about it. Online, big brands have faced flack for co-opting Wiccan culture, something the perfume brand Pinrose discovered recently when they faced backlash over their “Starter Witch Kit.”
While negative comments on Von D’s post seem to have been deleted (@rachaelirene: “I love how any comments questioning this were deleted...Gonna flat out say...this is just for money. I seriously hope you do not illustrate a deck”), many people expressed their concerns on beauty news update account @Trendmood1’s post.
@sarahwarrenmua – “This is actually insulting. Peoples cultures aren’t trends.”
@jaclynluisi – “So wait, y’all got mad at sephora for trying to sell their “Witch Kit”, but Kat gets a pass to profit on “witch culture” herself? Ok”
@chloerosechaos – “LEAVE 👏 TAROT 👏 ALONE! 👏”
@samidufresne – “She honestly seems to love doing these things that some may think of as edgy, like fetish and tarot, but I am a tarot card reader and I do not want this she will probably make them boring and nothing like the suits of Tarot should be. I’m actually glad that she will not do them well because I do not want to spend money on her products anymore anyways.”
However, other fans were excited about the upcoming collection. Instagram user @thathippiechickk wrote, “I’m pagan and read tarot personally and professionally, and this is honesly so exciting! A vegan makeup line with my spirituality and line of work as the theme? YES OMG 😍😍😍” and @cass_magic “AS AN ASTROLOGIST, I BEG YOU @thekatvond, PLEASE MAKE YOUR DECK NICE AND BIG AND JUICY!!!! CAN I PRE-ORDER!?!?"
This is not the first time Von D has caused controversy. Earlier this year she faced backlash over the announcement that she would not be vaccinating her unborn baby, leading some to boycott her makeup brand. In a lengthy post on Instagram Von D wrote “if you don’t know what it’s like to have the entire world openly criticize, judge, throw uninformed opinions, and curse you - try being an openly pregnant vegan on Instagram, having a natural, drug-free home birth in water with a midwife and doula, who has the intention of raising a vegan child, without vaccinations.”