Pin It
KVD_2016_SEPHORA_WINDOW_037

Fans take issue with Kat Von D's new tarot-inspired collection


TextAlex Peters

Following the trend of occult-themed products from beauty brands, Kat Von D Beauty announces tarot collection

Following in the mystic footsteps of previous collections “Alchemist,” and “Saint and Sinner,” Kat Von D has teased an upcoming tarot collection for her makeup brand Kat Von D Beauty. The tattoo artist posted four sketches of Wands, Cups, Swords, and Coins cards on Instagram with the caption “Made some headway tonight on artwork for the upcoming Tarot collection for @katvondbeauty! 🖤🗡 *and yes, that’s my big pregnant belly covering my view from above. Only 9 more weeks to go before baby arrives. #goodnight.”

Kat Von D Beauty are known for their palettes, in particular the “Shade and Light” duo for contour and eyeshadows, and many fans are hoping these new designs will feature on an upcoming palette.

The collection is the latest in a trend of beauty brands taking inspiration from the occult. There’s the crystal-infused skincare and makeup, for example Glossier’s Haloscope highlighters which are infused with the crystals they are named after: “Topaz” “Quartz,” and “Moonstone,” or Herbivore’s Pineapple and Gemstone mask which uses Brazilian white tourmaline. Or astrology-inspired makeup collections, see BH Cosmetics’ Zodiac Eyeshadow Palette and Wet N Wild’s Zodiac Collection.

Clearly, witchcraft is in, although some people aren’t happy about it. Online, big brands have faced flack for co-opting Wiccan culture, something the perfume brand Pinrose discovered recently when they faced backlash over their “Starter Witch Kit.”

While negative comments on Von D’s post seem to have been deleted (@rachaelirene: “I love how any comments questioning this were deleted...Gonna flat out say...this is just for money. I seriously hope you do not illustrate a deck”), many people expressed their concerns on beauty news update account @Trendmood1’s post.

@sarahwarrenmua – “This is actually insulting. Peoples cultures aren’t trends.”

@jaclynluisi – “So wait, y’all got mad at sephora for trying to sell their “Witch Kit”, but Kat gets a pass to profit on “witch culture” herself? Ok”

@chloerosechaos – “LEAVE 👏 TAROT 👏 ALONE! 👏”

@samidufresne – “She honestly seems to love doing these things that some may think of as edgy, like fetish and tarot, but I am a tarot card reader and I do not want this she will probably make them boring and nothing like the suits of Tarot should be. I’m actually glad that she will not do them well because I do not want to spend money on her products anymore anyways.”

However, other fans were excited about the upcoming collection. Instagram user @thathippiechickk wrote, “I’m pagan and read tarot personally and professionally, and this is honesly so exciting! A vegan makeup line with my spirituality and line of work as the theme? YES OMG 😍😍😍” and @cass_magic “AS AN ASTROLOGIST, I BEG YOU @thekatvond, PLEASE MAKE YOUR DECK NICE AND BIG AND JUICY!!!! CAN I PRE-ORDER!?!?"

This is not the first time Von D has caused controversy. Earlier this year she faced backlash over the announcement that she would not be vaccinating her unborn baby, leading some to boycott her makeup brand. In a lengthy post on Instagram Von D wrote “if you don’t know what it’s like to have the entire world openly criticize, judge, throw uninformed opinions, and curse you - try being an openly pregnant vegan on Instagram, having a natural, drug-free home birth in water with a midwife and doula, who has the intention of raising a vegan child, without vaccinations.”

Read Next
Mystic Meg
How to tailor your beauty routine according to your rising sign Beauty Feature
Cruel Intentions
The 10 best nail looks on film throughout history Beauty Feature
Cupid Willow Smith
Cupid on the otherworldly beauty looks he created for Willow Smith’s album Beauty news
Sophie Apollonia
Sophie Apollonia on navigating the world of ballet as a woman of colour Beauty Feature
Tom Ford
Tom Ford is launching skincare and you know it’s going to be sexy as hell Beauty news
Beyonce Spirit
Fans think there is a secret message in the hair of Beyoncé's ‘Spirit’ Beauty news
Blood Orange Benzo
Evanie Frausto and Marcelo Gutierrez talk beauty for Blood Orange’s Benzo Beauty Feature
Las Mujeres de Fuego
Watch Fuego Nails’ new film celebrating female empowerment in mythology Beauty Feature
Dunlop Volleys
We need to talk about bacne: meet the Bacne Buster, Pamela Marshall Beauty Feature
Cardi B Reebok
Cardi B’s magic manicure in the new Reebok ad is everything we need Beauty news
Violet Chachki Pat McGrath
Pat McGrath taps Violet Chachki and Liz Hurley’s son Damian for campaign Beauty news
Old Celebrities 1
Billie Eilish and the other celebs doing the #FaceApp Age Challenge Beauty news
Bhasha Mukherjee
Miss England beauty pageant introduces new body positive make-up free round Beauty news
Jeffree Star
First Kylie Jenner now Jeffree Star feuds with Lady Gaga's Little Monsters Beauty news
Derek Ridgers 10
Derek Ridgers on porn, plastic surgery and the changing face of beauty Icons
Kim Kardashian 4D Lift
Meet the woman behind Kim Kardashian’s 4D viral laser neck treatment Beauty Feature