Pin It

Fans take issue with Kat Von D's new tarot-inspired collection

TextAlex Peters

Following the trend of occult-themed products from beauty brands, Kat Von D Beauty announces tarot collection

Following in the mystic footsteps of previous collections “Alchemist,” and “Saint and Sinner,” Kat Von D has teased an upcoming tarot collection for her makeup brand Kat Von D Beauty. The tattoo artist posted four sketches of Wands, Cups, Swords, and Coins cards on Instagram with the caption “Made some headway tonight on artwork for the upcoming Tarot collection for @katvondbeauty! 🖤🗡 *and yes, that’s my big pregnant belly covering my view from above. Only 9 more weeks to go before baby arrives. #goodnight.”

Kat Von D Beauty are known for their palettes, in particular the “Shade and Light” duo for contour and eyeshadows, and many fans are hoping these new designs will feature on an upcoming palette.

The collection is the latest in a trend of beauty brands taking inspiration from the occult. There’s the crystal-infused skincare and makeup, for example Glossier’s Haloscope highlighters which are infused with the crystals they are named after: “Topaz” “Quartz,” and “Moonstone,” or Herbivore’s Pineapple and Gemstone mask which uses Brazilian white tourmaline. Or astrology-inspired makeup collections, see BH Cosmetics’ Zodiac Eyeshadow Palette and Wet N Wild’s Zodiac Collection.

Clearly, witchcraft is in, although some people aren’t happy about it. Online, big brands have faced flack for co-opting Wiccan culture, something the perfume brand Pinrose discovered recently when they faced backlash over their “Starter Witch Kit.”

While negative comments on Von D’s post seem to have been deleted (@rachaelirene: “I love how any comments questioning this were deleted...Gonna flat out say...this is just for money. I seriously hope you do not illustrate a deck”), many people expressed their concerns on beauty news update account @Trendmood1’s post.

@sarahwarrenmua – “This is actually insulting. Peoples cultures aren’t trends.”

@jaclynluisi – “So wait, y’all got mad at sephora for trying to sell their “Witch Kit”, but Kat gets a pass to profit on “witch culture” herself? Ok”

@chloerosechaos – “LEAVE 👏 TAROT 👏 ALONE! 👏”

@samidufresne – “She honestly seems to love doing these things that some may think of as edgy, like fetish and tarot, but I am a tarot card reader and I do not want this she will probably make them boring and nothing like the suits of Tarot should be. I’m actually glad that she will not do them well because I do not want to spend money on her products anymore anyways.”

However, other fans were excited about the upcoming collection. Instagram user @thathippiechickk wrote, “I’m pagan and read tarot personally and professionally, and this is honesly so exciting! A vegan makeup line with my spirituality and line of work as the theme? YES OMG 😍😍😍” and @cass_magic “AS AN ASTROLOGIST, I BEG YOU @thekatvond, PLEASE MAKE YOUR DECK NICE AND BIG AND JUICY!!!! CAN I PRE-ORDER!?!?"

This is not the first time Von D has caused controversy. Earlier this year she faced backlash over the announcement that she would not be vaccinating her unborn baby, leading some to boycott her makeup brand. In a lengthy post on Instagram Von D wrote “if you don’t know what it’s like to have the entire world openly criticize, judge, throw uninformed opinions, and curse you - try being an openly pregnant vegan on Instagram, having a natural, drug-free home birth in water with a midwife and doula, who has the intention of raising a vegan child, without vaccinations.”

Read Next
Brit Dawson laser tattoo removal
Everything you’ve ever wanted to know about laser tattoo removal Tried and Tested
January 2022: start the year off on a high this Capricorn season Horoscopes
Hair Story: A love letter to Black hair
This short film is a love letter to the beauty and power of Black hair Beauty Film
The ultimate holiday gift guide for all beauty lovers (including yourself) Beauty Feature
Tyler, the Creator Golf le Fleur
Tyler, the Creator busts into beauty with a dreamy gender-neutral brand Beauty news
PC Music affiliate Yeule’s perfume will protect you against demonic summons Beauty news
best lip balm dry skin glossier pat McGrath
This website finds exact formula dupes of expensive skincare Beauty news
Tarot series – Tabitha Swanson and Laura Schaeffer
These artists transform tarot cards into ethereal 3D fantasy worlds Beauty Feature
Glossier London 04
Everything you need to know about Glossier’s IRL London space Beauty news
Michelle Visage
Michelle Visage chronicles her breast implant removal in a new documentary Beauty news
Doja Cat
Doja Cat’s interactive music video teaches you to code, starting with nails Beauty news
Lady Gaga Frederic Aspiras
Lady Gaga’s hairstylist cried after dyeing her brown for House of Gucci Beauty news
Suncream contouring on TikTok
TikTok’s latest beauty hack? Suncream contouring Beauty news
Not Another Intl: FACES 02
Watch an intimate film exploring Ireland’s beauty evolution Beauty Film
Ermenegildo Zegna’s XXX fragrance
Ermenegildo Zegna’s XXX fragrances are all about cinematic adventure Product of the Week
Machine Gun Kelly
Machine Gun Kelly launches a nail polish brand for introverts Beauty news