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Tyler, the Creator Golf le Fleur
via Instagram (@golflefleur)

Tyler, the Creator busts into beauty with a dreamy gender-neutral brand

TextFelicity Martin

Golf Le Fleur* is the new luxury lifestyle brand from the rapper, and includes a debut unisex fragrance, nail polishes, apparel, and accessories

Expect stockings to be stuffed with nail polish and nail polish alone this year. We’ve seen Harry Styles’ pearlescent Pleasing line and Machine Gun Kelly’s nail colour for introverts, but the latest male celebrity to make our hands look nicer is Tyler, the Creator, whose new Golf Le Fleur* beauty and lifestyle brand has dropped a trio of polishes, along with unisex perfume, apparel, and accessories.

The three polishes include a custom colour dubbed by Tyler as “Geneva Blue”, as well as a soft orange (“Georgia Peach”), and “Glitter”, which is, well, self-explanatory. The nail colours retail at $20 each and are 13-free, non-toxic, and cruelty free.

Tyler is also debuting in the fragrance business with “French Waltz”, a perfume that smells like “dozing off in the garden, using the sun as a towel to dry off the leftover beads of lake water,” according to Golf Le Fleur*. More specifically, it has notes of jasmine, mandarin, lychee, and nashi pear, and comes housed in a tall bottle with the brand’s signature flower-shaped cap in mint green.

Tyler shared some snaps from the soft launch of the baby blue, flower-adorned pop-up store, which was attended by the likes of Jay Z, André 3000, and artist Henry Taylor. The butter block-shaped building is currently perched in the Malibu hills, but the website says that “the location of the store is ever-changing”.

The custom-built boutique, supposedly two years in the making, fits into the pastel aesthetic universe of recent album Call Me If You Get Lost, with a stack of suitcases and bellboy statue erected outside. “Being able to see some of you smell, touch, and experience this idea means so much. For the sun seekers,” Tyler wrote on Instagram.

The luxury brand is a move away from the rapper’s 2013-founded Golf Wang label, with high-end clothing pieces like mohair sweaters, silk button-down shirts, and pleated pants. While some accessories can be purchased online, including hair picks, boxy sunglasses, and faux rabbit fur ushanka hats, Golf Le Fleur*’s clothes are currently only available in-store.

Explore the collection on the Golf Le Fleur* website.

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