Pin It
MCM x Dazed Beauty
Lauren Michelle PiresPhotography Tom Blesch

Travelling through the world of beauty with MCM’s new fragrance


TextAlex Peters

To celebrate the launch of the luxury label’s first scent, photographer Tom Blesch captures three beauty artists’ reinterpretations of fragrance

Over lockdown, when geographical movement was impossible, one route that could still offer some escape was fragrance. Scent has always had the ability to transport you away from the present reality. Whether its sweet nostalgia bringing you back to certain points of your life, or that magical alchemy of scents in just the right combination creating imagined worlds, fragrance can take you places – even if just for a fleeting moment.

Now, a new fragrance from MCM is here to propel you on a new scent journey. While its monogrammed luggage has been helping us travel in style for decades, the latest offering from the luxury label is taking us somewhere not bound by traditional limits of geography, reality, or physicality. “Emotion is the epicentre of all journeys and destinations,” says Dirk Schoenberger, MCM global creative officer. “For MCM, a brand with a strong travel heritage, we wanted to conceptualise our DNA of mobility through a fragrance that captures the essence of discovery – from sentiment to scent.” 

MCM’s first ever fragrance is inspired by those feelings of wanderlust. The unisex scent features top notes of raspberry and apricot; heart notes of white peony, jasmine absolute, and violet leaf; and base notes of white moss, vanilla, ambrox super, and sandalwood – an artisanal composition that blends the virtual and natural worlds. Further cementing the theme of travel and freedom, the eau de parfum is housed in a bottle that pays tribute to one of MCM’s classic backpacks, complete with a top handle, studs, and its signature Cognac Visetos monogram.

To celebrate the launch of the scent, three creatives from the Dazed Beauty world have reinterpreted the concept of fragrance via their artistic mediums: hair, make-up, and nails. Known for her campy glamour aesthetic and use of abstract colourful paint, make-up artist Alice Dodds creates a bold and vibrant look that takes the warmth of scent’s ingredients and turns it up to the highest notch.    

On nails is Lauren Michelle Pires who creates dreamy, yet always playful, work full of soft colours, delicate embellishments, and strange shapes. For her nail looks, she pushed the boundaries of form and structure for a texturised, 3D style. Meanwhile, hairstylist Adiam Habtezion creates a whimsical hair look, colourful and fun, perfect for free-spirits everywhere. 

Photographing the interpretations of the creatives was Dazed Beauty Community member Tom Blesch. Working over Zoom, he captured the looks in his trademark low-fi yet polished, private blog from the early-00s, style. Head to the gallery above to check out the whole series. 

The MCM fragrance is available to purchase here.

Read Next
Gucci Beauty Rouge de Beauté Brillant lipstick
Gucci Beauty’s new range gives your lips the colour and care they deserve Product of the Week
Reverse cat eye TikTok trend
TikTok flips the classic cat eye in its latest viral make-up trend Beauty news
Willow Smith
Willow Smith gets a buzzcut on stage while performing ‘Whip My Hair’ Beauty news
IMG_8872
Electric cuts and spray paint: the DIY world of hair punk Keisuke Watari Tried and Tested
MATT LAMBERT Sweat
Can we find a natural deodorant that really works? Tried and Tested
 @leacrylics
Say goodbye to acne with TikTok’s latest skincare hack: salt water Beauty news
Normani Wild Side
All the best beauty looks from Normani and Cardi B’s ‘Wild Side’ video Beauty news
b6c5f9ca-763d-40c7-957e-25002cd54dc2_heackels-brow
Haeckels algae-infused oxygen facial saved my stressed-out skin Tried and Tested
Plus shower gel
This dissolvable, zero-waste shower gel will change how you wash Tried and Tested
GIAMBATTISTA VALLI hair bows
Is Lady Gaga’s sculptural hair bow making a comeback? Couture week says so Lists
ColourPop x Powerpuff Girls
ColourPop injects chemical X into its range with a Powerpuff Girls collab Beauty news
Kylie Jenner and Stormi
Three-year-old Stormi Webster is ‘launching a secret brand’ Beauty news
Gerard Way
My Chemical Romance is dropping a Danger Days make-up range with HipDot Beauty news
OnRepeat
On Repeat is the British brand solving beauty’s wasteful packaging crisis Beauty Feature
DR.JART-6
Dr. Jart+’s London pop-up store is opening today Beauty news
Kim Kardashian
Brows away: how bleached brows became the first post-lockdown beauty trend Beauty news