Pin It
Kim Kardashian Skims
Skims

Editing ‘glitch’ blamed in Kim Kardashian’s latest photoshop scandal


TextAlex Peters

A Skims ad featuring the star has been pulled after viewers noticed heavy editing around her waist

Fresh off Khloé Kardashian speaking out in defense of her right to retouch pictures of herself, sister Kim has been caught up in a controversy over a video which viewers pointed out appeared to be heavily edited. 

In an ad for her underwear line Skims, Kardashian is shown lounging on her side, running her hand along her waist. After airing last week, the clip quickly went viral when a user on TikTok highlighted a moment when Kardashian’s finger becomes very distorted right around the time when it reaches her famously curved hips. “Who approved of this editing???” asked @alexkelly2014 in the TikTok post which has been viewed almost 24 million times since being uploaded four days ago. 

The clip prompted backlash from many people who criticised the role the Kardashian-Jenner family plays in perpetuating and upholding unrealistic beauty standards and toxic body image. “They literally created this beauty standard but can’t even keep it up”, one user commented on the post while another said, “So sad they create these body issue problems and then complain”. “They just refuse to do anything natural huh,” was another reply.

However, now the brand has issued a statement blaming the distortion on a glitch and revealing that they have pulled the original ad, replacing it instead with the “correct” video. Not only that, but the Skims spokesperson says that Kardashian had specifically requested her waist not be edited for the ad and that no part of her body was digitally retouched.

“The Skims commercial that aired last week featuring the Fits Everybody collection did initially have an error as a result of the video losing its quality during the uploading process,” the statement given to Page Six reads. “Immediately after it was noticed by the team, the video was pulled, and the glitch-free version was uploaded and ran for the remainder of the time on air. We apologize for any inconvenience this has caused Kim and our customers.”

This latest Kardashian drama is in stark contrast to the controversy that surrounded Khloé back in April. The reality star made headlines after her lawyers threatened legal action against social media accounts who had posted a candid, unedited image of her. In response to the criticism that followed, Khloé spoke out to say she would continue to edit her images, use filters, and good lighting “unapologetically”. “My body, my image and how I choose to look and what I want to share is my choice. It’s not for anyone to decide or judge what is acceptable or not anymore.”

Read Next
cyndia Harvey thom
Cyndia Harvey’s new brand T.H.O.M is bringing luxury to texture-rich hair Beauty Feature
Psoriasis
Why I turned to traditional Chinese medicine to cure my psoriasis Tried and Tested
Gucci Thomas de Kluyver
Thank god for Gucci and its trowelled-on Cosmogonie make-up Beauty news
IMG_1895
The Black-owned beauty brand mixing Scandi minimalism and African tradition Beauty Feature
Kiko colourful brows
Curl up and dye: the idiot’s guide to dyeing your own eyebrows Beauty School
Here x Haeckels x Tetsuo Lin
Fragrances made from extinct flowers may soon be a reality Beauty Feature
hair cut
What’s behind the sudden rise in hair growth products? Beauty Feature
Screenshot 2022-05-11 at 11.27.40
What’s in an accent? How class hierarchy enacts its power through voice Beauty Feature
Fitch Lunar BTS
Hairstylist Fitch Lunar’s creations are sexily imperfect Spotlight
Screenshot 2022-05-03 at 10.47.54(1)
‘Not ugly, just poor’: how the beauty industry is widening the class divide Beauty Feature
1322804
May 2022 horoscope: expect immense change this Eclipse season Horoscopes
201525970_239273504251470_1235479440564576554_n
The latest nail trend proves that everyone wants to be a 90s child Trending Beauty
DB 03
Supercuts: a tribute to subcultural hair styles through the ages Photo story
Lynski
This Ukraine fundraising event has all of your favourite beauty creatives Beauty news
Seth Rogen
Everyone loves Seth Rogen’s gloopy acrylic manicure Beauty news
Goodnight Mommy
The women getting cosmetic procedures in secret Beauty Feature