Pin It
Butt implants spiked in popularity during the pandemic
Via Unsplash

Butt implants spiked in popularity during lockdown


TextThom Waite

the demand for most cosmetic procedures dropped in 2020, but new data shows that butt implants were on the rise

Given that the world pretty much shut down in 2020, it will come as no surprise that most cosmetic procedures were less popular than the year before. According to a new report by the American Society of Plastic Surgeons, breast augmentation dropped by a third, while Botox was down 13 per cent, and nose jobs were down three per cent.

If that decline doesn’t sound as steep as you’d expect, it’s worth noting that the Beverly Hills City Council controversially relaxed measures on cosmetic procedures during the pandemic, while UK surgeons reported a boom in appointments between lockdowns (maybe because we’ve spent so long staring at ourselves on Zoom).

The report even shows that a few procedures saw an increase over the course of 2020, such as breast implant removals (up eight per cent) and pectoral implants (which rose by five per cent). Most notable, though, is the spike in butt implants last year, with the procedure up 22 per cent.

Strangely, another form of bum enhancement, which involves fat grafting, decreased by 22 per cent in the same time frame, though it’s not clear if there is a correlation. The fat grafting procedure also remains the much more popular option, with 21,823 people undergoing that type of surgery in the US last year, compared with 1,179 people getting implants.

Asked whether there’s an explanation for the sharp rise in butt implants, dermatologist Ava Shamban tells Bloomberg News that it could be down to “modern-day ‘secretary spread’, or a general flattening of the buttocks”. Which makes sense, given that most of us were stuck in our homes all year — even commuting to and from work just meant switching tabs on your laptop.

There’s also, of course, the ongoing influence of social media and the body ideals it projects, plus the fact that people can probably get away with enlarging parts of their body unnoticed, since they weren’t going to see anyone for months anyway.

Read Dazed Beauty’s brief history of the Brazilian butt lift — and its disproportionate dangershere.

Read Next
Prada SS22
Virtual make-up and haircuts dominated the catwalk at Prada’s SS22 show Beauty news
Fenty Cameo Campaign
Visionary hairstylist Issac Poleon shares 5 groundbreaking hair looks Beauty Feature
Linda Evangelista
Linda Evangelista says cosmetic surgery ‘permanently deformed’ her Beauty news
Dazed Live DB Header
Join MUA Lynski and hair stylist John Allan for live beauty tutorials Beauty news
Circus Magazine3
Circus is the unserious beauty platform for total weirdos Beauty Feature
pjimage
Teens on TikTok are removing their own IUDs and doctors are freaking out Beauty news
HUNTER SCHAFER
Alien masks and gothic twists: the best make-up looks from 2021’s Met Gala Beauty Feature
Bella Hadid Kin Euphorics
Will Bella Hadid’s new holistic health drink cure our depression? Ask an expert
Dan Sur chain hair
This rapper underwent surgery to replace his hair with gold chains Beauty news
CHEEX
CHEEX is the porn and sex education platform you wish you’d had Beauty Feature
Jennifer Aniston, Rachel, Friends
Jennifer Aniston discusses her ‘love-hate’ relationship with the Rachel Beauty news
Aesop’s Queer Library
Aesop’s free Queer Library has arrived in the UK Beauty news
Teeth Sparkle
These bedazzled tooth gems are autumn’s hottest Y2K accessory Tried and Tested
Lil Uzi Vert diamond implant
Fans tore out Lil Uzi’s $24 million forehead implant while crowd surfing Beauty news
S03E21-22-rachel-makeup
Get the Rachel: Jennifer Aniston is launching a beauty line Beauty news
Beauty Horoscope: September 2021
September 2021 horoscope: spruce up your self care this Virgo season Horoscopes