Pin It
Bel Rebel 4/20
courtesy of Bel Rebel

Celebrate 4/20 with Bel Rebel’s weed-infused new fragrance


TextZsófia Paulikovics

The subversive, sustainable fragrance maker pays a playful tribute to cannabis culture with Stunned

In celebration of international stoner holiday 4/20, subversive fragrance maker Bel Rebel has launched Stunned, a tongue-in-cheek new scent playing with the idea of cannabis as a sensual key ingredient, rather than a taboo. 

At the heart of Bel Rebel’s ethos is the drive to create unique stories and challenge industry conventions. All products are designed to reject outdated ideas of what gender and age-appropriate fragrance should smell like. Scents are created on instinct and intuition, driven by a spirit of experimentation, and playfulness over beauty industry statistics and trends.

With top notes of Labdanum, Geranium and Rose and heart notes of Cannabis, Nutmeg, Clove, Olibanum, Myrrh, Vanilla and Carnation, Stunned creates a compelling aura of smoke, spice, resins, and woods. Its wearers, like the scent, are deep and mysterious – smooth, but hard to pin down. Sound like you? Or you wish it did.

True to a new-gen beauty brand, Bel Rebel is intrinsically sustainable. Fragrances are produced in small batches in London. Packaging and labels are created from agricultural waste and mycelium (part of a mushroom) in the Netherlands, meaning that they are 100 per cent compostable wherever they are discarded (although, as Bel Rebel points out, preferably you’d dispose of it in your food waste bin or compost). Devoted to the details that make creators truly environmentally counscious, the perfume bottle caps are made without the unrecyclable magnet you usually get with a fragrance. It’s vegan unless otherwise stated so too, and always free from animal testing as a proud member of the Leaping Bunny program for cruelty free practices in the beauty industry.

Perhaps the most truly subversive thing about Bel Rebel – beyond its portfolio of fragrances inspired by the saccharine, almost plasticy sweetness of roses, wild winter air, or a tangy, mischievous bubblegum – is the understanding that the customer of the now and of the future appreciates radical transparency over the smoke and mirrors of the beauty and fashion ads of yore. Production processes and brand values are available for all customers to read about, broken down to increments from Bel Rebel’s shipping footprint, to its molecular makeup and cruelty-free practice.

Relax, let loose, and give Stunned a deep inhale – happy 4/20! 

Stunned, the sixth fragrance in the collection retails at £139 for 69ml and will be available on Bel Rebel’s website April 20.

Read Next
RÉDUIT UNI
Ready for digital lavender? How to tap into the 2023 trend Beauty Trends
James Charles
James Charles and Morphe split ways after sexual misconduct allegations Beauty news
gena marvin drag artist Russia Saint Petersburg
Artist Gena Marvin turns his childhood trauma into nightmarish drag looks artist
Ephemeral tattoo studio
No regrets? I tried the first ever ‘made to fade’ tattoo Tried and Tested
Plus_Shower
This zero-waste body wash will completely dissolve in your shower Beauty news
Make-up artist Jenny Coombs
Luminous skin and pops of colour: get to know MUA Jenny Coombs Spotlight
TikTok plastic surgeon
Plastic surgeon suspended for TikTok dances with bags of human flesh Beauty news
Grimes
Grimes has tattooed ‘painful, beautiful alien scars’ across her whole back Beauty news
Valentino Michael Bailey-Gates
Pierpaolo Piccioli condemns backlash over ‘gender-bending’ Valentino image Beauty news
Commercialised Menstruation
How is the commodification of periods impacting those who menstruate? Beauty Feature
Molly Goddard SS17
How to create the TikTok favourite bubble ponytail for yourself Beauty news
Ayanna Williams
Watch the woman with the world’s longest nails get them cut after 30 years Beauty news
Khloe Kardashian
Khloé Kardashian responds to criticism over unedited photo controversy Beauty news
Porsche Poon POTW
This hydrating cleansing oil will leave you with soft, soothed skin Product of the Week
Kim Kardashian
Everything we know so far about Kim Kardashian’s skincare line Beauty news
ITZY for Maybelline
K-pop’s ITZY make history as Maybelline’s new global spokesmodels Beauty news