Pin It
DB PotW (CDG Rouge) Article Cover

Comme Des Garçons’ ROUGE fragrance is a seductive escape from mundanity

TextDominic CadoganIllustrationCallum Abbott

Taking connotations of ‘red’ and turning them on their head, the fashion house’s new fragrance is the latest Product of the Week

Beauty fanatic Dominic Cadogan is a writer, editor, and former assistant editor of Dazed Beauty. Their ideal date is April 25, because it’s not too hot, not too cold – all you need is a light jacket! Here, they share their choice for Product of the Week – a weekly round-up of the Dazed Beauty team and wider community must-have buys.


Brand: Comme des Garçons 

Product: ROUGE eau de parfum

Price: £120


“We are not interested in shaking up convention simply for the idea of shaking things up, but rather in creating with freedom,” explains Christian Astuguevieille, creative director of Comme des Garçons Parfum. “We like to leave room for all kinds of concepts and inspirations, and to treat our raw materials in innovative ways.” 

Comme des Garçons ROUGE is no exception to this mentality, with Astuguevieille choosing to investigate ‘red’ and its connotations – like passion, fire, and blood – and turn them on their head. Using earthy red ingredients like beetroot as a starting point, they modified the fragrance bringing ginger, Egyptian geranium, and woody patchouli. 

“The beauty of ROUGE is its inviting nature, evolving as you wear it, deepening with warm woody notes”

ROUGE’s accompanying visuals – captured by photographer and director Jordan Hemingway – are a seductive offering, following a latex-wearing model who cavorts among luxurious silk while surreal elements, like flames and blood, are interspersed. 

For me, the beauty of ROUGE is its inviting nature, evolving as you wear it. It starts off extremely fresh with an immediately intriguing spike of pink peppercorn. As it continues reacting with your skin, it invites you further, deepening with warm woody notes. 

As with all Comme des Garçons fragrances, it’s up to the wearer, whether you’re he, she, or they, so spray liberally and invite others (as soon as it’s safe to be close to one another) to take a deep sniff.

You can purchase Comme des Garçons ROUGE here


It feels like… slowly drifting asleep in a field full of poppies. 

If this product was food, it would be… something spicy that makes your tastebuds tingle and dance. 

If you had to describe it using only emojis… 🆘🚨🔴❤️

If this product was a film, it would be… American Beauty – all that red!

You can purchase Comme des Garçons ROUGE at Selfridges here

Read Next
Alien masks and gothic twists: the best make-up looks from 2021’s Met Gala Beauty Feature
Bella Hadid Kin Euphorics
Will Bella Hadid’s new holistic health drink cure our depression? Ask an expert
Dan Sur chain hair
This rapper underwent surgery to replace his hair with gold chains Beauty news
CHEEX is the porn and sex education platform you wish you’d had Beauty Feature
Jennifer Aniston, Rachel, Friends
Jennifer Aniston discusses her ‘love-hate’ relationship with the Rachel Beauty news
Aesop’s Queer Library
Aesop’s free Queer Library has arrived in the UK Beauty news
Teeth Sparkle
These bedazzled tooth gems are autumn’s hottest Y2K accessory Tried and Tested
Lil Uzi Vert diamond implant
Fans tore out Lil Uzi’s $24 million forehead implant while crowd surfing Beauty news
Get the Rachel: Jennifer Aniston is launching a beauty line Beauty news
Beauty Horoscope: September 2021
September 2021 horoscope: spruce up your self care this Virgo season Horoscopes
Bella Hadid
Bella Hadid’s ‘brain care’ drink will remedy your serotonin depleted head Beauty news
TikTok eyebag wrinkle cream
Can this ‘magic’ cream really make your eyebags vanish in under 3 minutes? Beauty news
Watch Cosima transform into her musical icons, from Barbra to Dolly Photo story
Billie Eilish
Billie Eilish shows off her new mom haircut Beauty news
Ariana Grande
Here’s what we know about Ariana Grande’s rumoured make-up line rem beauty Beauty news
Olivia Rodrigo Brutal
How to recreate every Y2K beauty look in Olivia Rodrigo’s ‘Brutal’ video Beauty Feature