Pin It
Goop Labs
Goop Labs, Netflix (2020)

Gwyneth Paltrow’s kombucha and kimchi COVID advice criticised by NHS


TextAlex Peters

The Goop founder has been recommending saunas, kombucha, and kimchi to those suffering long COVID effects

Gwyneth Paltrow is back at it again with the woo-woo pseudoscience and medical advice and the NHS is not having it. The medical director of NHS England has urged the actress and founder of Goop to stop spreading misinformation after she suggested “intuitive fasting,” infrared saunas, and herbal cocktails as treatments for long COVID-19 effects. 

“We need to take long COVID seriously and apply serious science,” Professor Stephen Powis told the BBC, saying that while he wishes Paltrow well with her COVID effects, “some of the solutions she’s recommending are really not the solutions we’d recommend in the NHS.”

Powis also called on influencers to take their duty of responsibility and care seriously. “Like the virus, misinformation carries across borders and it mutates and it evolves,” he said. “So I think YouTube and other social media platforms have a real responsibility and opportunity here.” This message comes amidst a troubling rise in influencers co-opting the language and ideals of the wellness industry to peddle conspiracy theories, including anti-lockdown and anti-vax messages, to their audiences.

The NHS warning follows a blog Paltrow shared on the Goop website last week in which she says she caught COVID early and has since suffered “long-tail fatigue and brain fog.”

She says she then turned to a “functional medicine practitioner” who recommended “intuitive fasting” which involves a ketogenic and plant-based diet with no sugar or alcohol and fasting until 11am every day. As part of the diet, Paltrow says she has been consuming lots of sugar-free kombucha and kimchi, coconut aminos, and herbal non-alcoholic cocktails, as well as a selection of supplements which are conveniently available on the Goop website. 

She added: “I’m doing an infrared sauna as often as I can, all in service of healing.”

This is not the first time that medical experts have rebuked Paltrow for misinformation and unsubstantiated medical advice. In 2018, Goop settled a $145,00 lawsuit with regulatory authorities in California over a vaginal detox jade egg sold on the website which it claimed could balance hormones, regulate menstrual cycles, and prevent uterine prolapse. Prosecutors from the California Food, Drug, and Medical Device Task Force said the claims “were not supported by competent and reliable science.”

In 2015, the company came under fire from the medical community for recommending women to steam-clean their vaginas, while in 2017, The New York Times reported that Condé Nast ended their relationship with Goop in part because of the wellness company’s lack of fact-checking.

Read Next
Isamaya
ISAMAYA is opening a pop-up in London and you could be the first in Beauty news
leodazed
Make-up artist Leo Chaparro’s bold beauty looks will captivate you Spotlight
Tommy cash Michele Lamy rick Owens
Tommy Cash just went full Lady Godiva at the Rick Owens show Beauty news
a76f10cda26ee2f7c65c0a9bf04dd0ef
The radical history of the queer fat liberation movement Beauty Feature
247974600_620027295846887_6789995735621464353_n
Be gay, read books: Aesop’s free Queer Library is back Beauty news
Perfect workout
The rise of FHA: how workout culture is costing women their periods Beauty Feature
Collage Maker-21-Jun-2022-02.09-PM
Reviewing the best (and worst) curly hair shampoos and conditioners Tried and Tested
lydia deetz hair
Can we talk about Beetlejuice bangs? Beauty news
martine rose ss23 beauty
Granny punk at Martine Rose is the standout beauty look from LFW Men’s SS23 Backstage
Joey Choy make-up shoot
This beauty shoot puts a modern spin on traditional Geisha make-up Photo story
Tattooed sailors
Queer tattoos: the people wearing pride on their sleeves Beauty Feature
glossier kkw
KKW Beauty, Glossier and the beauty vibe shift Beauty Feature
Lucie Rox, WATER••COLOUR [2021]
Crystabel Riley is forging her own green path through the beauty industry Spotlight
AZ3A1415
I had my hair analysed at a salon from the future and it fixed the damage Tried and Tested
thumbnail beauty final (1)
Five rising TikTokers that are transforming the face of beauty online Beauty news
Isamaya
Inside Isamaya Ffrench’s highly anticipated new beauty brand, ISAMAYA Beauty Rising