Pin It
Madonna Madame X
Instagram/@madonna

Madonna’s new perfume Madame X is inspired by her secret agent alias


TextAlex Peters

Eye patches at the ready

A beauty chameleon, Madonna has been shapeshifting with the changing tides of fashion for decades. Her latest incarnation is the mysterious, eye-patch wearing secret agent Madame X, who has been the muse for the singer’s 14th album, a make-up collection and now a fragrance. 

Madonna has teamed up with London fragrance house IIUVO on a new limited edition eau de parfum, “Madame X”, which seeks to bottle the spirit of Madame X into a scent. Just as Madame X travels the world, her eau de parfum is described as taking the wearer on a poetic journey from the floral scents of the Mediterrean coast to the mystical East. And of course, because this is Madonna, it’s all transcended by the sensuality and rebellious spirit she is famous for.

In a video posted last month, director Diablo Cody, who has been collaborating with Madonna on a biopic of the singer’s life, filmed the two of them unboxing the fragrance. Describing the bottle as sexy and minimalist, Cody gives the scent an enthusiastic review throwing around the words delicious, amazing and love. Madonna herself, amazingly, is more on the fence saying she personally finds the scent “a little strong” when you first put it on. Although, she adds, after 30 minutes of it “exchanging chemistry with your skin” the heaviness evaporates and it’s “quite nice.”

In other Madonna news, the singer has recently strayed from Madame X’s signature blonde curls and embraced the lockdown phenomenon of rainbow hued hair. In her case, it’s pink which was achieved with the Crazy Color's semi-permanent cream in Candy Floss according to her colourist Nicola Clarke. Madge debuted the new look in a series of selfies in which she announced her vote for Joe Biden in the US presidential election.

Madame X is a limited edition release with just 400 available here and on Madonna’s website. It retails for £190.

Read Next
Billie Eilish
Billie Eilish went platinum blonde because of a fan Beauty news
James Charles
James Charles breaks his social media hiatus to discuss lawsuit against him Beauty news
Botox, TikTok
Exploring the toxic Botox wars playing out on TikTok Beauty Feature
Euphoria makeup Zendaya Hunter Schafer
A24 is launching its own beauty brand Beauty news
Isamaya
Isamaya Ffrench’s new YouTube channel offers a BTS glimpse into her life Beauty news
Miley Cyrus
Miley Cyrus’s next hair evolution? The fauxhawk Beauty news
Butt implants spiked in popularity during the pandemic
Butt implants spiked in popularity during lockdown Beauty news
Vagina health and myths on TikTok
A deep dive into the wonderful and worrying realms of VaginaTok Feature
DB PotW (CDG Rouge) Article Cover
Comme Des Garçons’ ROUGE fragrance is a seductive escape from mundanity Product of the Week
Roll Flower Tattoos Carrie Metz-Caporusso
These flower tattoos are designed to celebrate body rolls Beauty Feature
Degree Inclusive deodorant
Degree Inclusive is the first deodorant designed for disabled people Beauty news
Taurus_Stars(1)
Midway into sensual Taurus season, here is your May 2021 beauty horoscope Horoscopes
Chlorophyl Water
Investigating the rise of chlorophyll water as the latest wellness drink Beauty Feature
RoboWig MIT
This hair-brushing robot could be the future of grooming Beauty news
Lil Yachty nail polish
Lil Yachty launches nail polish brand Crete to help men express themselves Beauty news
apetamin drug weight loss tiktok instagram
What is Apetamin? The dangerous ‘slim thick’ drug all over social media Beauty Feature