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BeautyCon has been postponed due to coronavirus

TextAlex Peters

The beauty convention follows in the footsteps of Coachella and SXSW

Following in the footsteps of other major events including Coachella, it has just been announced that BeautyCon LA will not be taking place this August as scheduled – instead now set to happen in December.

“Due to COVID-19 concerns and the strong recommendations of our brand partners, talent, consumers and public health officials, we have rescheduled BeautyconLA,” reads a statement on the website. “While we are optimistic that COVID-19 will be better understood by summer, many of our partners have been impacted by the delays and closures of their partners throughout Asia and other parts of the world.”

With California Governor Gavin Newsom calling for the cancellation of all gatherings of 250 or more people, it comes as no surprise that the convention – which last year saw an attendance of roughly 20,000 – is being postponed. 

All tickets purchased will be honoured for the new December 5 and 6 dates. As of writing, BeautyCon New York remains scheduled for October. Tokyo’s convention has been postponed until 2021. 

Find out the status of other events here

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