Pin It
Rook
courtesy of Rook

Rook Perfumes wants to transport you to the forest with new collection


TextGaby Mawson

The trio of fragrances is inspired by nature

Perfume brand Rook has released a new collection of fragrances inspired by nostalgia. 

Launched in 2018, Rook fragrances have always been about transporting the wearer to a specific time and place and with this new collection, the brand is transporting us to the great outdoors. 

Taking nature as inspiration, the three perfumes ‘Forest’, ‘Undergrowth’, and ‘Rook’ are very personal to founder Nadeem Crowe and were designed with his memories in mind, particularly Rook. “In many ways, it is my scent DNA,” says Crowe who combined the middle eastern influences of his heritage to create an intoxicating blend of agarwood, cardamom and incense. “It’s a scent that I once heard described as a ‘diplomat dressed up as a punk rocker.’ I think this description is perfect. The scent is a dirty-clean oxymoron.”

Crowe is used to being a bit of an oxymoron. Prior to founding Rook, Crowe studied both medicine and acting and is now a practising doctor when he’s not performing in West End productions, most recently School of Rock. “For me, perfume sits comfortably in the middle,” he says of his three contrasting occupations. “I spent two years studying science and feel totally comfortable with pipettes, beakers and weighing scales. The outcome, though, is a piece of art. Scent is very theatrical.”

Earlier this month, to promote the new collection, Rook collaborated with photographer and Dazed & Confused co-founder Rankin. The immersive experience centred around love and inclusivity also showcased Rankin’s new photography series HOLD YOUR BREATH.

Read Next
Brit Dawson laser tattoo removal
Everything you’ve ever wanted to know about laser tattoo removal Tried and Tested
1315847
January 2022: start the year off on a high this Capricorn season Horoscopes
Hair Story: A love letter to Black hair
This short film is a love letter to the beauty and power of Black hair Beauty Film
Euphoria
The ultimate holiday gift guide for all beauty lovers (including yourself) Beauty Feature
Tyler, the Creator Golf le Fleur
Tyler, the Creator busts into beauty with a dreamy gender-neutral brand Beauty news
Yeule
PC Music affiliate Yeule’s perfume will protect you against demonic summons Beauty news
best lip balm dry skin glossier pat McGrath
This website finds exact formula dupes of expensive skincare Beauty news
Tarot series – Tabitha Swanson and Laura Schaeffer
These artists transform tarot cards into ethereal 3D fantasy worlds Beauty Feature
Glossier London 04
Everything you need to know about Glossier’s IRL London space Beauty news
Michelle Visage
Michelle Visage chronicles her breast implant removal in a new documentary Beauty news
Doja Cat
Doja Cat’s interactive music video teaches you to code, starting with nails Beauty news
Lady Gaga Frederic Aspiras
Lady Gaga’s hairstylist cried after dyeing her brown for House of Gucci Beauty news
Suncream contouring on TikTok
TikTok’s latest beauty hack? Suncream contouring Beauty news
Not Another Intl: FACES 02
Watch an intimate film exploring Ireland’s beauty evolution Beauty Film
Ermenegildo Zegna’s XXX fragrance
Ermenegildo Zegna’s XXX fragrances are all about cinematic adventure Product of the Week
Machine Gun Kelly
Machine Gun Kelly launches a nail polish brand for introverts Beauty news