Pin It
Weibo earphone challenge
courtesy of Weibo

People are tying earphones around their waists to show that they are thin


TextAlex Peters

The Earphones Waist challenge is going viral on Chinese social media

There’s a new challenge making its way around Chinese social media platform Weibo and it highlights a worrying trend. 

The earphones waist challenge involves people wrapping earphones around the circumference of their waist to show off how small it is. The challenge appears to have been started by Toutiaoxinwen, a news account on Weibo which made a post referencing previous body measuring challenges and introducing the new earphone chord challenge.  

“To see how much weight you’ve gained while lazing around at home, just look at how many rounds your earphones can go around your waist… tag us in your photos and tag your friends to do this challenge together,” the post states.

Since going up last week, the post has racked up nearly 75k likes and over 6000 comments of varying responses. User Nitenite commented that how many rounds the earphones make depends on how long the chord is and joked, “give me 10 meters” while another user wrote “Sorry I use bluetooth, next question.” Others, however, didn’t find the challenge as humorous. Some expressed envy at the bodies shown in the images while others were annoyed that the challenge was just a way to show off your figure. 

The Earphones Waist challenge is just the latest in a long line of similar trends over the past decade. In 2015, the Collarbone Challenge saw women compete on how many coins they could fit in their concave clavicle, while for the A4 Challenge in 2016 women measured themselves against pieces of A4 paper (8.3 inches) to show off how thin their waists were. The same year the iPhone 6 knee challenge where women held an iPhone across their knees to prove their legs were thin also went viral. 

While silly social media challenges are a cornerstone of internet culture, these particular ones highlight an unhealthy preoccupation with being thin and perpetuate unrealistic beauty standards.

Read Next
Grimes
Grimes has tattooed ‘painful, beautiful alien scars’ across her whole back Beauty news
Valentino Michael Bailey-Gates
Pierpaolo Piccioli condemns backlash over ‘gender-bending’ Valentino image Beauty news
Commercialised Menstruation
How is the commodification of periods impacting those who menstruate? Beauty Feature
Molly Goddard SS17
How to create the TikTok favourite bubble ponytail for yourself Beauty news
Ayanna Williams
Watch the woman with the world’s longest nails get them cut after 30 years Beauty news
Khloe Kardashian
Khloé Kardashian responds to criticism over unedited photo controversy Beauty news
Porsche Poon POTW
This hydrating cleansing oil will leave you with soft, soothed skin Product of the Week
Kim Kardashian
Everything we know so far about Kim Kardashian’s skincare line Beauty news
ITZY for Maybelline
K-pop’s ITZY make history as Maybelline’s new global spokesmodels Beauty news
11
What’s the gloss? A slick, sexy shoot throwing back to 00s glam Photo story
Alex Paula's Choice
How cult fave Paula’s Choice 2% BHA Liquid Exfoliant changed my skin Product of the Week
Gwyneth Paltrow
No, Gwyneth Paltrow that isn’t how you use SPF Beauty news
beauty horoscope Aries season 2021
Our beauty horoscope on how to navigate the month ahead Horoscopes
We Are Fluide
These joyful portraits celebrate Trans Day of Visibility Beauty Feature
Chella Man x Private Policy
Chella Man’s jewellery collection celebrates the beauty of being deaf Beauty news
Kim Kardashian
Gwyneth Paltrow has bottled the smell of Kim Kardashian’s orgasm Beauty news