Pin It
Weibo earphone challenge
courtesy of Weibo

People are tying earphones around their waists to show that they are thin

TextAlex Peters

The Earphones Waist challenge is going viral on Chinese social media

There’s a new challenge making its way around Chinese social media platform Weibo and it highlights a worrying trend. 

The earphones waist challenge involves people wrapping earphones around the circumference of their waist to show off how small it is. The challenge appears to have been started by Toutiaoxinwen, a news account on Weibo which made a post referencing previous body measuring challenges and introducing the new earphone chord challenge.  

“To see how much weight you’ve gained while lazing around at home, just look at how many rounds your earphones can go around your waist… tag us in your photos and tag your friends to do this challenge together,” the post states.

Since going up last week, the post has racked up nearly 75k likes and over 6000 comments of varying responses. User Nitenite commented that how many rounds the earphones make depends on how long the chord is and joked, “give me 10 meters” while another user wrote “Sorry I use bluetooth, next question.” Others, however, didn’t find the challenge as humorous. Some expressed envy at the bodies shown in the images while others were annoyed that the challenge was just a way to show off your figure. 

The Earphones Waist challenge is just the latest in a long line of similar trends over the past decade. In 2015, the Collarbone Challenge saw women compete on how many coins they could fit in their concave clavicle, while for the A4 Challenge in 2016 women measured themselves against pieces of A4 paper (8.3 inches) to show off how thin their waists were. The same year the iPhone 6 knee challenge where women held an iPhone across their knees to prove their legs were thin also went viral. 

While silly social media challenges are a cornerstone of internet culture, these particular ones highlight an unhealthy preoccupation with being thin and perpetuate unrealistic beauty standards.

Read Next
Michelle Visage
Michelle Visage chronicles her breast implant removal in a new documentary Beauty news
Doja Cat
Doja Cat’s interactive music video teaches you to code, starting with nails Beauty news
Lady Gaga Frederic Aspiras
Lady Gaga’s hairstylist cried after dyeing her brown for House of Gucci Beauty news
Suncream contouring on TikTok
TikTok’s latest beauty hack? Suncream contouring Beauty news
Not Another Intl: FACES 02
Watch an intimate film exploring Ireland’s beauty evolution Beauty Film
Ermenegildo Zegna’s XXX fragrance
Ermenegildo Zegna’s XXX fragrances are all about cinematic adventure Product of the Week
Machine Gun Kelly
Machine Gun Kelly launches a nail polish brand for introverts Beauty news
December 2021 horoscope: let go of unhealthy habits this Sagittarius season Horoscopes
Elliot Page
Elliot Page praised for posting a shirtless selfie post-top surgery Beauty news
#HAIRTESTS by Guido Palau 03
Legendary hairstylist Guido Palau breaks down 5 hair-raising looks Beauty Feature
Harry Styles Pleasing
An honest review of Harry Styles’s Pleasing beauty line products
Harry Styles Yassification
The great yassification: what the viral meme says about beauty and reality Beauty Feature
Rihanna Reverse Cat eye tutorial 2
Check out Rihanna’s bright red take on TikTok’s viral reverse cat eye News
EDIT 2.00_04_21_19.Still007
Watch the ultimate guide to Drag Race legend and MUA, Raven Beauty news
TikTok sunscreen
Glow off, sis! This man’s suncream turned him fluorescent Beauty news
Pharrell Williams Humanrace bodycare 01
Pharrell on his range Humanrace, hot baths, and expanding skincare horizons Beauty Feature