Pin It
Miss Period
WWD Japan

Japanese store is ‘rethinking’ policy that identifies staff on their period

TextAlex Peters

The voluntary policy saw employees wear badges with popular cartoon character Miss Period

A department store in Japan where staff could wear badges to indicate they were on their periods has said it is ‘rethinking’ the policy.

The badges, which were voluntary and featured cartoon character Seiri-chan also known as Miss Period, were introduced in October after a suggestion from the employees themselves. Management at the Daimaru Umeda store in Osaka said the policy was intended to encourage empathy and indicate that those wearing them might need extra help or longer breaks. 

The badges were linked to the opening of a new section of the store devoted to “women’s wellbeing” that opened last week (November 22). Products sold in the section include menstrual cups, lingerie, traditional Chinese medicine, cosmetics, and skincare. “It was never the intention to share the menstrual information with their customers,” a spokeswoman told the BBC.

However, after the new policy was announced to the media, some news outlets reported, incorrectly, that the badges were there to let customers know when an employee was on their period. And one unnamed executive at the store told local media that they had received “many complaints” from the public including some that “concerned harassment.” 

On the other hand, Daimaru spokeswoman Yoko Higuchi told the BBC that customers had also phoned in with their support and some staff were very positive about the policy. “If you saw a colleague was having her period, you could offer to carry heavy things for her, or suggest she takes longer breaks, and this support would be mutual.”

Conversations around menstruation are largely taboo in Japan, but characters like Miss Period are helping to open conversations about it. Miss Period, a large heart-shaped pink mascot, became popular from a comic series by Ken Koyama called “Little Miss P.”

Read Next
_empty_alien_ Hannah Cunningham glow up makeup
Glow Up’s Hannah Cunningham is the self-taught MUA making gory alien looks Beauty Feature
Suki Waterhouse #freethenipple Instagram picture
Calm your tits with this new CBD nipple balm Beauty news
Mario Dedivanovic
Mario Dedivanovic is launching his own make-up line Beauty news
Martha Stewart
Martha Stewart likes to eat 20 CBD gummies at one go Beauty news
People believe this Amazon-sold bleach is a COVID-19 ‘miracle cure’ Beauty news
Euphoria make-up
How to pull off Euphoria’s best make-up looks after its big Emmy win Beauty Feature
Euphoria makeup Zendaya Hunter Schafer
Euphoria wins the Emmy for most outstanding make-up Beauty news
Drag Race star Raven has won her first Emmy award for outstanding make-up Beauty news
Chloé Jafé’s 命預けます
Japan’s tattoo community celebrates move towards legalisation Beauty news
Marc Jacobs’ newest fragrance will have you smelling and feeling Perfect Product of the Week
TikTok tooth filing
TikTok users are shaving down their teeth with nail files and it’s very bad Beauty news
mentoring matters ammy drammeh makeup artist
How to apply for mentoring from some of beauty’s most exciting names Beauty news
E-girl Beauty
A little bit bondage, a little bit baby: E-girl make-up and hair explained Beauty Feature
Justin Bieber
Justin Bieber has brought back his OG Justin Bieber haircut Beauty news
airfro haircare afro curly brand
AIRFRO is here to provide much-needed haircare for Black men Beauty Feature
Screenshot 2020-09-15 at 12.40.40
Kesha really loves butt masks: ‘I’m like butt mask lady’ Beauty news