Pin It
Thom Browne fragrance
courtesy of Thom Browne

Thom Browne’s first fragrance is inspired by authenticity & gender fluidity


TextNellie Eden

Campbell Addy collaborated with the cult American designer to reinterpret the house’s first line of gender-neutral juices

Thom Browne has released a range of fragrances for the first time in the history of the fashion house. The scents are a collaborative creation between Browne, and legendary nose and  Swiss fragrance maker Givaudan. The line of crisp, clean perfumes is skewered by a smokey vetiver. The packaging strongly reflects the Browne sartorial look; tailored, clean, timeless and, meticulously precise. Browne, who is famous for his neatly-cut dove grey tailoring, has been busy crafting the fragrances for the past two years and insists it was “time to add a fragrance to the world of Thom Browne. They will honestly complement the collections.”

Browne’s approach to scent-creation closely mirrored his creative approach to designing the collections, and the result is “pure and authentic”, a natural progression for the brand. For Browne, the hero note was the starting point. “I started with the pure idea of vetyver,” he explains, “and surrounded that by scents that were attractive to different types of people for different times of the day”. Browne attributes the purity of the juices to having worked with the “best nose in the world” ensuring the ingredients selected were the richest possible. 

“Beauty to me means confidence,” Browne tells me. The resounding aim for the fragrances to suit anyone, to be attractive and available to anyone who so wishes to wear it regardless of gender or sexuality, has been a success and it’s a philosophy that’s mirrored in Campbell’s film and campaign imagery for which Reuben Selby took on the role of creative director. Two people, similar in appearance, who appear completely distinctive on a second glance appear half-dressed in Browne’s cult tailoring. The pair are entwined in a dislocated embraced, at once a union and also a disengagement. “The fragrances should be very personal,” Browne says, despite the tabula rasa aesthetic, “just like they are personal to me. I gravitate towards the pure vetyver.” For Browne, the personal is evidently everything. His greatest inspiration? “Andrew [Bolton]” his partner, and his greatest role model? “Both my mother and father”. He doesn’t miss a beat.

Read Next
Animal Crossing makeup2
An Animal Crossing make-up collection is here and we’re obsessed News
best cleaners oily dry combination skin skincare
16 best cleansers for oily, dry and combination skin, whatever your budget products
IMG_8770
This skincare necessity protects and gives you a summer glow all year long Product of the Week
Jvn Jonathan van ness queer eye hair care brand
Queer Eye’s JVN has an inclusive haircare brand coming soon Beauty news
niohuru climax makeup artist New York
Niohuru is the make-up chameleon inspired by Chinese royalty Makeup artist
NikkieTutorials nikkie de Jager layers of me documentary
NikkieTutorials’ documentary offers you an honest look behind the screen Beauty Feature
MAC Harris Reed collaboration collection makeup
Harris Reed’s collaboration with MAC is fluid opulence at its finest Beauty Feature
5ffc95ffd184b30018aae1a3
TikTok teens are making their own DIY dentures and it’s pretty dangerous Beauty news
mental health new year resolution
New Year, Same You? Why accepting yourself is the best resolution for 2021 Think piece
Kylie Jenner skin hand sanitiser
Kylie Jenner criticised for releasing a luxury hand sanitiser Beauty news
the inkey list succinic acid treatment spot skincare
This super affordable miracle ingredient immediately banishes blemishes Product of the Week
2020 popular beauty products glossier skincare
12 of the best moisturisers for every skin type, need, and mood products
Nikita Dragun Miami coronavirus mask
Nikita Dragun criticised for flying to Miami just for a NYE party Beauty news
Halsey about face makeup brand launch scene
Halsey launches About-Face, a celebration of Scene beauty Beauty news
Capricorn_Stars
What does 2021 hold for you? Our beauty horoscope reveals all Horoscopes
resize
Drake supposedly has a new hairstyle and we need answers Beauty news