Pin It
body image survey confidence self esteem

Most of us will never feel confident with our body image, new data reveals

TextLia Mappoura

According to the Fashion Retail Academy, 57 per cent of people surveyed said they feel self-conscious about how they look

A recent survey of 2,000 people carried out by OnePoll on behalf of the Fashion Retail Academy, sadly shows that most Brits never come to terms with their body image. 57 per cent admit they’ve never reached the point of body confidence and 29 per cent said don’t feel confident when shopping for clothes. 

“Living in the digital age, in which the airbrush is used a little too liberally, it is easy to see why people feel self-conscious about their body image. Consumers are being constantly bombarded with unrealistic images of the human form,” says Lee Lucas, principal and CEO of the Fashion Retail Academy.

The results also show that on average, men are more confident than women with their body image, however, the percentages vary only slightly with men at 42 per cent vs women at 30 per cent. The proportion of people who say they feel comfortable with their physical appearance rises as people get older but never exceeds 43 per cent. In London, those surveyed were among the most comfortable with their bodies at 44 per cent, with Northern Ireland at 36 per cent, Scotland at 30 per cent, and Wales at 26 per cent. 

In recent times, there has been a much-needed increase in body positivity campaigns and as Lucas comments: “Fashion brands and shops have already started to adapt to body consciousness, with adverts starring models of all shapes, styles and sizes.” However, it appears more work needs to be done 

Read Next
Tik Tok
Meet the #TikTokDocs giving professional medical advice through trap music Beauty Feature
I did downward dogs with actual puppies and (obviously) loved it Tried and Tested
Guide Beauty
Guide Beauty is a new make-up brand perfect for people with shaky hands Beauty news
Emma Dabiri
Author Emma Dabiri is fighting for Afro hair to be protected by the law Beauty Feature
TikTok users are celebrating their natural beauty using works of art Beauty news
hair trend 2020 buller and rice salon london
5 upcoming 2020 hair trends to try before they’re everywhere Beauty Trends
Rook Perfumes wants to transport you to the forest with new collection Beauty news
rae wellness metabolism drops tiktok weight loss
An expert weighs in on Rae’s metabolism drops, TikTok’s viral wellness fad Beauty Feature
fka twigs cat birthday party ed marler matthew josephs
The cat’s pyjamas: Exclusive snaps of FKA twigs’ cat-themed birthday party Photo story
Erykah Badu
‘A whole nother kinda pu$$¥’: Erykah Badu on Gwyneth’s Goop vagina candle Beauty news
calvin klein ck everyone mlma campaign fragrance
MeLoveMeALot on cloning herself on Instagram, genderless beauty, and more Beauty Feature
billy hargrove stranger things dacre montgomery moustache
A pop culture timeline of the bumfluff ‘tache Beauty Feature
Rihanna 2
Which classic Rihanna hairstyle are you? Beauty Quiz
ColourPop Sailor moon
Sailor Moon make-up is here and we are obsessed Beauty news
cv dazzle anti facial recognition beauty make up
How beauty is being used to fight back against facial recognition and CCTV Beauty Feature
1975 Birthday Party
Matty Healy on how incel culture inspired The 1975’s latest video Beauty Feature