Pin It
Le Labo Baie 19
courtesy of Le Labo

This new Le Labo fragrance smells like water

TextAlex Peters

Baie 19 is the perfect scent to satisfy all your wistful romantic tendencies

“Truth is,” Le Labo says of its new fragrance, “Baie 19 should have been called Water 19. Not that it smells like nothing (though nothing smells like it), but it has this crisp, wet, drenched effect that water gives to the earth after the rain…” 

The perfume brand famous for cult scent Santal 33, loved by fuckbois (and literally everyone else) the world over, has dropped a new scent inspired by petrichor aka that magical feeling during heavy rain after a long dry spell. Containing notes of juniper berry and patchouli, with Baie 19 Le Labo hopes to arouse the same feelings of joy that comes from a good rainfall.

But who might this person be that delights in rain and the smell of rich, wet earth? 

Allow us to put forward this suggestion for Baie 19’s target customer. None other than the Twitter’s Bougie London Literary Woman herself. Self-described as “a 20-something seabird adrift on the tides of London,” @BougieLitWoman is the embodiment of our more pretentious instincts and our wistful romantic tendencies, which, we definitely have. 

“Have retreated to the coast for the year’s fallow week to commune with my Joan Baez records. “May I have this dance?” I ask the sea, but coyly she does not reply,” she tweets. We have no doubt that BLLW would love nothing more than to smell like fresh rainfall. 

Le Labo Baie 19 is available now, retailing at £184 for 100ml and £127 for 50ml.

Read Next
calvin klein ck everyone mlma campaign fragrance
MeLoveMeALot on cloning herself on Instagram, genderless beauty, and more Beauty Feature
billy hargrove stranger things dacre montgomery moustache
A pop culture timeline of the bumfluff ‘tache Beauty Feature
Rihanna 2
Which classic Rihanna hairstyle are you? Beauty Quiz
ColourPop Sailor moon
Sailor Moon make-up is here and we are obsessed Beauty news
cv dazzle anti facial recognition beauty make up
How beauty is being used to fight back against facial recognition and CCTV Beauty Feature
1975 Birthday Party
Matty Healy on how incel culture inspired The 1975’s latest video Beauty Feature
Chelsea Leyland in Separating The Strains
5 people explain why they self-medicate with CBD Beauty Feature
Weibo earphone challenge
People are tying earphones around their waists to show that they are thin Beauty news
The Bum being made
You can try Kim K’s bum on for size – thanks to this creative trio Beauty Feature
I trimmed my balls – just for you Tried and Tested
ladyist ashley armitage instagram artist photographer
How beauty routines provide the escape chronic illness sufferers need Beauty Feature
Abbie Riveria is the hand model of your dreams and (sometimes) nightmares Designer
Anthon Raimund brunette
Is Facetune an empowering friend or a toxic foe? Head to Head
Monte (Robert Pattinson) in High Life
Robert Pattinson says he smells like crayons Beauty news
Big love energy: 8 of the best wellness Valentine’s Day gifts products
Cupid Insect
Forget make-up! Adorn your face with Cupid’s insect-inspired jewellery Beauty news