Pin It
Kylie Jenner
courtesy of Instagram/@kyliejenner

Instagram now restricting posts that promote weight loss & cosmetic surgery


TextAlex Peters

The new regulations will see certain products hidden from users under 18 and others removed completely

Instagram is tightening its regulations on posts that relate to weight loss products and cosmetic surgery it has been announced.  

After increasing concerns over the impact that promoting diet and ‘detox’ products can have on young people’s mental health and body image, the social media platform is implementing new rules that will see age restrictions applied to some posts while others will be removed completely. The measure will also apply to Facebook.

Under these new restrictions, any post that promotes weight loss products or cosmetic procedures which include a price or some incentive to buy will be hidden from users under the age of 18. Any content that is linked to a commercial offer, for example, a discount code, or makes a “miraculous” claim about the product will be removed altogether.  

“We want Instagram to be a positive place for everyone that uses it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media,” Instagram’s public policy manager Emma Collins says.

Over the last few years, it has become increasingly common for celebrities with huge followings to promote weight-loss aids such as detox teas. Kim Kardashian was widely criticised last year for publicly endorsing diet lollipops, while Cardi B, Kylie Jenner, Khloe Kardashian, and Iggy Azalea have all promoted similar products. With their social media followings in the millions and many followers young girls, concerns were raised over the effect these posts were having on people. 

In February, NHS Medical Director Stephen Powis called for a ban on celebrity-endorsed social media ads of weight loss products, arguing that they were having a damaging effect on the physical and mental health of young people. 

Actress and body-image activist Jameela Jamil has also been very vocal about her criticism of these detox products and the celebrities who endorse them, publicly calling out stars including Kim Kardashian and Cardi B. Jamil, who worked alongside Instagram to put together the new measure, celebrated the victory on Twitter. “A HUGE DAY! A MAJOR STEP IN THE FIGHT WITH THE DIRTY SIDE OF THE DIET/DETOX INDUSTRY!!! Influencers best watch yourselves…,” she tweeted last night. 

“This is just the beginning of our efforts at ‘I WEIGH’ but for now, it has been incredible to work alongside Instagram and their experts to create policies to protect people from irresponsible influencers who sell bogus products to their followers. Thank you for helping us.” 

“Greedy influencers who push toxic products, will have to find another way to scam the innocent people who follow them, because we are shutting this shit down today. (Literally)”

This is not the end of the fight for Jamil, however. She now has her sights her government. “We have all made a huge step in protecting young people from the perils of the devious diet/detox industry. Onwards and upwards we go. Social media now. Next: The law,” she wrote. Watch this space.

Read Next
Harry Styles Pleasing
An honest review of Harry Styles’s Pleasing beauty line products
Harry Styles Yassification
The great yassification: what the viral meme says about beauty and reality Beauty Feature
EDIT 2.00_04_21_19.Still007
Watch the ultimate guide to Drag Race legend and MUA, Raven Beauty news
TikTok sunscreen
Glow off, sis! This man’s suncream turned him fluorescent Beauty news
Pharrell Williams Humanrace bodycare 01
Pharrell on his range Humanrace, hot baths, and expanding skincare horizons Beauty Feature
Felicity Ingram Hair Story
East Berlin punk but make it 2021: honouring a classic rebel beauty look Photo story
Fairy hair
Introducing fairy hair, TikTok’s glittery hair trend for the festive season Beauty news
Plasma pen treatment
TikTok’s plasma pen trend could cause permanent skin damage, experts warn Beauty news
The Beauty Tutorial 14
From magazine pages to TikTok: an ode to the ever-changing beauty tutorial Photo story
Iman, David Bowie (1992)
Iman pays tribute to David Bowie with her first fragrance, Love Memoir Beauty news
Osho and Bikram yoga
Can the yoga world move past Osho and Bikram’s shady legacies? Feature
pjimage
This viral TikTok oil blotter is an instant face filter Beauty news
harry styles pleasing
Harry Styles wants to please you Beauty news
MAC Lisa Blackpink
BLACKPINK’s Lisa is launching a make-up collection with MAC Beauty news
Bella hadid
Brunettes are back and this time they’re expensive Beauty news
Painted with Raven
Watch the sickening trailer for Drag Race legend Raven’s make-up show News