Pin It
Byredo Sundazed
courtesy of Byredo

Byredo announces new Sundazed perfume


TextSapphi Littleton

Sun-lovers look no further

Winter may be dragging on but with Byredo’s newest scent you can bask in the summer sun all year long. Entitled Sundazed, meaning “to be seduced by the sun in a state of summer bliss,” this latest Eau de Parfum is a fragrance for sun-chasers everywhere. Inspired by an endless summer, this scent will evoke all those childhood memories of fairgrounds and long, sun-soaked days with top notes of Californian lemon and mandarin, a heart of neroli and Arabian jasmine and a base of sweet cotton candy and white musk. As well as the classic Eau de Parfum, Sundazed comes in limited edition hand cream and hair perfume form, in airport friendly travel sizes.

The supporting visual campaign sees photographer Craig McDean shoot his own daughter as she dances on the beach, accompanied by the Byredo logo illustrated in psychedelic style lettering, reflecting the overall dreamlike feel of the perfume.

The collection will be available at the exclusive pre-launch at Byredo flagship stores and online from April 25th and then will be on general sale from May 2nd.

Read Next
rina sawayama sweetmutuals lyle reimer evanie frausto mexico
Rina Sawayama on Drag Race UK, Pat McGrath, and rejecting Kawaii Beauty Feature
Bella Hadid
Bella Hadid is more beautiful than Beyoncé, according to science Beauty news
5. MICA
The new faces of IMG get wiggy with it Beauty Feature
Novembre 15
The new issue of Novembre delights in the beautiful and the grotesque Beauty Feature
brandon allen homecoming royalty teen prom instagram
How queer teens are reclaiming the glitz and glamour of Homecoming titles Beauty Feature
Screen Shot 2019-10-15 at 16.01.59
How accessible is the beauty world to those with disabilities? Beauty Feature
instagram plastic surgery dolls cosmetic procedures
Inside the secret world of Instagram’s ‘dolls’ Beauty Feature
A Cold Wall
Everything you need to know about Bakuchiol, a smart alternative to Retinol products
troy fearn casting directors
The next gen of casting directors on what they look for in potential models Beauty Feature
image
Is the vicious cycle of burnout causing women to lose their hair? Beauty Feature
IMG-6883
I got drunk in a red wine bath in the name of wellness Tried and Tested
ramla ali boxer instagram hair
Champion boxer Ramla Ali opens up about her hair, fitness, and social media Beauty Feature
box braids
Six non-black women on why they wear box braids despite the controversy Beauty Feature
Cremation nails
Something old: bride embeds dad’s cremated remains into wedding nails Beauty news
COPPER
See Tyler Mitchell’s sensuous campaign for Comme des Garçons scent Copper Beauty news
image
Exploring the mind-body problem and rise of body anxiety Beauty Feature