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Byredo Sundazed
courtesy of Byredo

Byredo announces new Sundazed perfume


TextSapphi Littleton

Sun-lovers look no further

Winter may be dragging on but with Byredo’s newest scent you can bask in the summer sun all year long. Entitled Sundazed, meaning “to be seduced by the sun in a state of summer bliss,” this latest Eau de Parfum is a fragrance for sun-chasers everywhere. Inspired by an endless summer, this scent will evoke all those childhood memories of fairgrounds and long, sun-soaked days with top notes of Californian lemon and mandarin, a heart of neroli and Arabian jasmine and a base of sweet cotton candy and white musk. As well as the classic Eau de Parfum, Sundazed comes in limited edition hand cream and hair perfume form, in airport friendly travel sizes.

The supporting visual campaign sees photographer Craig McDean shoot his own daughter as she dances on the beach, accompanied by the Byredo logo illustrated in psychedelic style lettering, reflecting the overall dreamlike feel of the perfume.

The collection will be available at the exclusive pre-launch at Byredo flagship stores and online from April 25th and then will be on general sale from May 2nd.

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