Pin It
Rihanna

Fenty’s Body Lava returns bringing with it the viral #bodylavachallenge


TextAlex Peters

Who needs clothes?

Last year, Rihanna’s make-up brand Fenty Beauty came out with a shimmering body oil, Body Lava. Available in two shades, Who Needs Clothes and Brown Sugar, and with the tagline “who needs clothes?” the Body Lava launched alongside an accompanying tutorial by Rihanna in which the singer, with a sultry stare to the camera, applies the body oil to her shoulder.   

With the come-hither eyes and over the shoulder stance, fans were quick to find humour in the short tutorial and the recreations started rolling in. Dubbed #bodylavachallenge or #rhiannachallenge, the most hilarious parodies came from the men of the internet who took to the challenge particularly enthusiastically, posting videos of themselves rubbing lotion into their shoulder with a seductive stare and whatever prop they had to hand, whether that be a sock, a mop, or a Timberland.

Whether or not because of the challenge, the shimmering body oil proved extremely popular, quickly selling out, and has been unavailable ever since. Until now that is.

Earlier this week, Rihanna revealed that due to popular demand, Body Lava was returning. Taking to Instagram to make the announcement, Badgalriri posted a picture of herself shimmering in the sunlight with the caption “Back with that new DRIP!” Limited edition, the two original Body Lavas, plus a brand new shade, Trophy Wife, dropped yesterday. And with the return of body oils, Rihanna is hoping to bring back the viral internet challenge.

@badgalriri showed y’all how to apply #BODYLAVA last year, and the #BODYLAVACHALLENGE got TOO real 😂🤣 SWIPE LEFT to see! We’re bringing it back! Show us how you drip in the real #TROPHYWIFE, #BROWNSUGAR, or #WHONEEDSCLOTHES tag us and #BODYLAVACHALLENGE” the Fenty Beauty Instagram account posted today, alongside a selection of some of the best recreations.

Socks at the ready.

Read Next
TikTok boy perm
An expert reveals the dos and don’ts of TikTok’s ‘boy perm’ hair trend Beauty Feature
Callaly
This period campaign is giving a voice to the trans people who menstruate Beauty news
fair and lovely colourism ad Unilever skin whitening
Beauty brands need to do more if they actually want to end colourism Beauty Feature
Patrick Starrr
Patrick Starrr launches inclusive beauty brand ONE/SIZE Beauty news
Jeffree Star
Jeffree Star dropped by Morphe after years of controversy Beauty news
Charlie Murray
Make-up artist Charlie Murray isn’t afraid of colouring outside the lines Makeup artist
Rina Sawayama
Lauren Michelle Pires’s heavenly nails are the manicures of your dreams Spotlight
103984774_1083434168723993_8131881009337631436_n
Is kosher beauty the next make-up and skincare phenomenon? Beauty Feature
Erykah Badu
Erykah Badu releasing new fragrance ‘Morning Wood’ for the gays Beauty news
Abby Roberts
TikTok star Abby Roberts has a new weekly YouTube series coming Beauty news
Chaetophobia, Claire Moore, Benjamin Madgwick
Watch this film about the uncomfortable sensuality of hair Beauty news
tits444tats trans men tattoos
Tits 4 Tats is giving free tattoos to help trans men who want top surgery Beauty news
Jackie Aina
Jackie Aina cuts ties with beauty brand Morphe Beauty news
Brad Mondo
The beauty experts saving you from YouTube’s worst tutorials Beauty Feature
buller & rice salon hair cut coronavirus London
This is what a post-lockdown haircut looks like Tried and Tested
necropheliac ophelia liu glow up winner makeup
Glow Up season 2 winner Ophelia talks sci-fi beauty and bad attitude Beauty Feature