Pin It
Courtesy @milan_bauranov

The Instagram accounts pushing beauty far beyond its pain threshold

TextJules and Gebs

@RavveBeauty are back with an exclusive selection of the most extreme beauty accounts on the gram

The brainchild of best friends Jules and Gebs, @RavveBeauty is the Instagram account dedicated to showcasing and celebrating all that is disturbing, disarming and alluring when it comes to underground beauty. Doubled up contact lenses, iridescent face shimmer, obscure facial piercings, heads shaved to look like flowers in full bloom, unibrows, no brows, wiggly brows. Lending us their well-honed eye, here they pick their top beauty Instagrams of the month.

They say that beauty is pain and pain is beauty, which is certainly the case when it comes to extreme body modification. However thanks to digital enhancement solutions like filters and retouching apps and well as clever make-up tricks and prosthetics, it’s now impossible to tell whether what we’re seeing online is real or a pain-free illusion. Either way we’re hooked. Here are the best accounts pushing beauty beyond its pain threshold.

Gab Bois

One of our original favourites, @gabbois makes you want to put all things in ear, nose, and throat. Do not try it at home!

Milan Bauranov

Milan’s work mixes make-up and metals and makes us think of beauty as an armour: lashes become spikes, brows are heavily pierced and lips look like hunting traps.

House of Malakai

The House of Malakai is the great purveyor of wearable art that transform ravers into warriors and pop stars into creatures of the darkness.

Sam Schlavlev

A standout in the industry, Sam challenges the notion that beauty is softness and symmetry and instead uses makeup as a tool of distortion. Compelling and disturbing.

Aryuna Tardis

The Russian phenom blurs the line between traditional makeup artistry, special fx makeup, visual art and role play. The results are always out-of-this-world and often shocking.


Read Next
Why I turned to traditional Chinese medicine to cure my psoriasis Tried and Tested
Gucci Thomas de Kluyver
Thank god for Gucci and its trowelled-on Cosmogonie make-up Beauty news
The Black-owned beauty brand mixing Scandi minimalism and African tradition Beauty Feature
Kiko colourful brows
Curl up and dye: the idiot’s guide to dyeing your own eyebrows Beauty School
Here x Haeckels x Tetsuo Lin
Fragrances made from extinct flowers may soon be a reality Beauty Feature
hair cut
What’s behind the sudden rise in hair growth products? Beauty Feature
Screenshot 2022-05-11 at 11.27.40
What’s in an accent? How class hierarchy enacts its power through voice Beauty Feature
Fitch Lunar BTS
Hairstylist Fitch Lunar’s creations are sexily imperfect Spotlight
Screenshot 2022-05-03 at 10.47.54(1)
‘Not ugly, just poor’: how the beauty industry is widening the class divide Beauty Feature
May 2022 horoscope: expect immense change this Eclipse season Horoscopes
The latest nail trend proves that everyone wants to be a 90s child Trending Beauty
DB 03
Supercuts: a tribute to subcultural hair styles through the ages Photo story
This Ukraine fundraising event has all of your favourite beauty creatives Beauty news
Seth Rogen
Everyone loves Seth Rogen’s gloopy acrylic manicure Beauty news
Goodnight Mommy
The women getting cosmetic procedures in secret Beauty Feature
Gilded Met Gala inspo for celebs who won’t get the memo Beauty Feature