Pin It
Necessaire body care product
courtesy of Instagram/@necessaire

The new body care brand making lube chic again


TextAnya Angert

Nécessaire is the sex-inclusive body care brand bringing sexual wellness into the mainstream

Despite only having been launched for one day, Nécessaire is already creating quite the buzz online, with beauty editor Julie Schott counted among the brand’s many fans. With just three essential products (including a sex lubricant), the minimalist range features an elegant aesthetic and offers a modernised approach to body care.

The brainchild of Into the Gloss co-founder Nick Axelrod and fifteen-year Estée Lauder veteran Randi Christiansen, Nécessaire was born when the two men saw an opportunity to broaden the body care category, which they believed lacked modern choices. “For us, the body always felt like an afterthought [in the beauty industry],” Christiansen told WWD. “They’re some of the least ‘sexy’ products out there,” Axelrod adds. “Why shouldn’t they look and feel and make you feel better and sexier.”

Nécessaire currently offers three products, all of which are free from sulfates, parabens, drying alcohol and synthetic fragrances. There’s a body wash which comes in sandalwood, eucalyptus and unscented to cater for those with sensitive skin; a body lotion that is fragrance-free; and the lubricant. Straightforwardly named The Sex Gel, the water-based (and FDA-approved) product integrates aloe vera for that sticky-less slip. Adding more class, style and sophistication to the classic sex product, “it’s a redefinition of what belongs in the body category” Christiansen says. “Sex is just one thing you do with your body.”

“It feels like we’re in a moment where talking about the body and sex felt a lot more comfortable,” explains Axelrod, “and sort of in the centre of conversation.”

According to a recent study by the market research firm Technavio, BOF reports, the sexual wellness market is growing exponentially. Worth $23 billion in 2014, the industry is expected to jump to $32 billion by 2019. Meanwhile, sex toys are estimated to be a $21 billion worldwide business by next year (up from $15 billion in 2014), with vibrators alone surpassing $6 billion (more than doubling in five years’ time).

Read Next
Miss Piggy Collection
Is Miss Piggy your style icon? You will love this new make-up collection Beauty news
Blue is the warmest colour
The female-designed condoms removing shame for better sex Beauty Feature
official byredo makeup isamaya Ffrench
How the beauty industry is going to change post-COVID Beauty Feature
MAC Lisa
Blackpink’s Lisa is MAC’s first female K-Pop star ambassador Beauty news
sevanova_69939592_659983751164018_8758368379703240
Dasha Sevostyanova’s DIY hair looks use everything but the kitchen sink hair stylist
Mac Cosmetics
MAC Cosmetics pledges £100,000 to equality and inclusion in the UK Beauty news
Glossier WNBA
Sue Bird and the stars of the WNBA love Glossier’s new body products Beauty news
StevieNicks
Stevie Nicks says Botox made her look like ‘Satan’s angry daughter’ Beauty news
laurel charleston makeup artist ben nye palette
This make-up must-have is essential for MUAs experimenting with colour Product of the Week
Madonna Madame X
Madonna’s new perfume Madame X is inspired by her secret agent alias Beauty news
Alexandria Ocasio-Cortez
A round-up of the best make-up tutorials in tribute to ‘dangerous’ AOC Beauty news
Screenshot+2020-09-22+at+15.59.24
How to buy the best candle for your personality this spooky season products
Photography Alana O’Herlihy, hair Evanie Frausto
New York hair salons can no longer use gender-based pricing Beauty news
IMG_6215
Why are we still scared of a hairy back? Think piece
TikTok
This viral TikTok warns you might be buying expired beauty products Beauty news
vile Sanchez New York visual artist dj music producer
Visual artist Vile Sánchez is the fetish cyber goth from another planet Visual Artist