For many, haircare is a deeply personal experience. Whether your hair is coily or pin-straight, understanding your strands is often a lifelong journey, and one that, at times, can feel like it requires a bathroom full of bottles and jars to achieve. And while an all-in-one, made-for-everybody product may seem too good to be true, that’s the bet that beauty brand Aveda is making with their latest product, the One For All Leave-In Elixir.

Launching this summer, the One For All Leave-In Elixir is a leave-in spray that’s meant to care for all hair types and textures. With 25 benefits, including detangling, heat protection, and softening, it seems to be the ideal product for anyone looking to simplify their beauty routine. To show the product’s versatility in action, the brand’s accompanying campaign, shot by photographer and cinematographer Tom Schirmacher, features 25 individuals representing a wide range of hair types. The models included represent a diverse set not only in their hair textures, but also in their identities, with names like model Diandra Forrest, designer Brianna Lance, activist Xiuhtezctal “X” Martinez and even some Aveda employees.

To celebrate the new launch, today, July 21, Aveda is hosting an event at Public Records in Brooklyn, where attendees will get the chance to receive live styling and experience the spray in action. For those of us who won’t be there, however, there’s still a chance to get our hands on the product – starting today, the One For All Leave-In Elixir is available to shop online at aveda.com and in select retailers.