Writer Lakeisha Goedluck explains why Sitre’s Pleasure Boost Oil is her new favourite lube
This is Product of the Week – a weekly round-up of the Dazed Beauty team and wider community’s must-have buys.
WHAT IS IT?
Brand: Sitre
Product: Pleasure Boost Oil
Price: £48
WHY IS IT SO GOOD?
I live in Copenhagen, Denmark, and the rumours are true – Scandinavia is pretty sexually progressive. There are a fair few brands here focused on sexual wellness, and I came across Sitre because a friend recommended trying the sex gel. I’m 30 years old but I still find it lowkey embarrassing to buy a bottle of lube. Sitre’s selection of gels and oils in bougie bottles won me over, though, and I decided to give the pleasure boost oil a go.
The formula includes one per cent CBD oil, which is meant to help you relax and increase blood flow. I tried it by myself and the result was wild: longer tingly build-up, stronger orgasm. Also, a lot of lubes and oils include glycerin, which is a problem for people with a vagina because it can cause infections. The oil is vegan and mostly organic, so I had no problems with irritation after using it.
I also tried it with a partner and he liked it as much as I did. The oil isn’t sticky and it doesn’t have an overpowering smell, which I’ve found to be a problem with most intimate products as both of those factors can be distracting. We both experienced greater sensation (he wouldn’t stop talking about it), so it made the foreplay last longer and feel more experimental than usual.
For anyone who’s down to explore on their own or with others, I’d recommend the pleasure boost oil because it makes intimacy more enjoyable – so, it does exactly what it says on the tin (read: spenny-looking pump bottle).
QUICKFIRE QUESTIONS
If this product was a song it would be…“I Wanna Be Yours” by Arctic Monkeys. Smooth and sultry.
The fictional character who would use this product is… Kathryn Merteuil from Cruel Intentions. It’d suit her risqué attitude and epic bedroom/boudoir aesthetic.
If this product was one of the astrological signs it would be… Sagittarius, for sure. The sign that’s always game for an adventure and too hedonistic for its own good. (Two guesses what my star sign is.)
Revisit our previous Product of the Week picks below.

Pattern Leave-In Conditioner
Dazed’s Rae Martins Ashton loves Pattern’s leave-in conditioner for giving them the rounded Afro they always wanted.
“I can be a bit clueless with finding products, especially when it comes to Black hair care, but this sort of does everything in one, and is evidently made with Black hair in mind. It just does the job!”
Read the full review here.

Ziaja Acai Berry Nourishing & Regenerating Face Cream
Dazed writer Habi Diallo swears by the Acai Berry Nourishing & Regenerating Face and Neck Cream by affordable Polish brand Ziaja.
“I use it as a nighttime moisturiser and have seen a difference in how my skin looks in the morning. Even if I am still tired, dull and sensitive, my skin most definitely is not!”
Read the full review here.

Sephora Jade Gua Sha
Dazed’s Lamia Barakat has been using her gua sha for three years for both aesthetic and therapeutic benefits.
“My face has totally changed over the last three years from using it. My natural bone structure is more pronounced and it gives me an instant lift and tightening sensation leaving me feeling snatched to the gods.”
Read the full review here.

Sephora Long Lasting Eyeliner High Precision Brush
This liquid eyeliner from Sephora is Dazed’s Maya Foxman’s gold standard – easy to use, long-lasting, the perfect colour plus very affordable.
“On those nights that I don’t wash my make-up off (it happens to us all), it is perfectly intact in the morning and looks like I just applied it. Also, it’s so cheap?!”
Read the full review here.

NYX Cosmetics Fat Oil Lip Drip
Like a lot of things these days, Dazed’s deputy editor Serena Smith discovered her new favourite tinted lip oil on TikTok.
“I’d recommend this product to anyone who, like me, is obsessed with keeping their lips moisturised – and especially anyone with darker skin who struggles to find lip shades that work for them!”
Read the full review here.

Benefit Benetint Lip Stain & Liquid Blush Tint
Dazed’s Zia Potgieter uses Benefit’s cult Benetint almost every day on her cheeks and lips for a rosy, sun-kissed complexion.
“I was 16 when I first started using it and I’m now 24 so it’s really the longest and most committed relationship I’ve had.”
Read the full review here.

Herbar The Face Oil
Another way to get that radiant sun-kissed glow is to mix in some fake tan with this Herbar face oil like Dazed’s Nour Ibrahim.
“I apply the mixture to my skin and the next day I look ALIVE in a world of zombies because my complexion looks super glowy and sun-kissed.”
Read the full review here.

Ciaté London Dewy Blush Glossy Cheek Tint
Liquid blush is huge right now and Dazed’s Halima Jibril has found the perfect product for darker skin tones in Ciaté London’s Dewy Blush Glossy Cheek Tint.
“This blush has made me feel really excited about wearing make-up again. It’s so light and easy to apply; a little goes a long way.”
Read the full review here.