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Courtesy of ISAMAYA

ISAMAYA is opening a pop-up in London and you could be the first in

RSVP to get exclusive early access to Isamaya Ffrench’s pop-up before anyone else this Friday

If you can’t wait any longer to get your hands on Isamaya Ffrench’s brand new make-up products then we have some good news for you. ISAMAYA is opening a pop-up this week in London and now you have the exclusive opportunity to be one of the first people in the store. 

Located in Soho, the pop-up will be the first place where the Industrial collection will be available, before the products launch online on July 4. The store officially opens on Friday July 1 at 11am, but Dazed readers are getting the chance to come down an hour before it opens to the rest of the public to shop and experience the collection for yourself. Not only will the five-piece range, including the eyeshadow palette, lip gloss and mascara, be stocked but exclusive limited-edition merchandise and jewellery as well. 

Speaking to Dazed Beauty earlier this month, Ffrench said that she wanted her brand to offer a non-conformist alternative to the message often fed to us by the beauty industry. Describing the make-up products as “weapons for truth”, she sees them as tools for people to express themselves and find their authenticity. “This brand is about make-up that you wear for yourself, it’s a personal journey,” she says. “That, for me, is the right message – make-up is a weapon for truth, it is a way to help you become more of who you are.”

The brand will be made up of limited edition collections, rather than one permanent range, each centring around a different concept and aesthetic. Industrial, the launch collection, takes its visual and spiritual cues from the lexicon of BDSM culture and champions the extreme and the hardcore. 

If you want to be one of the lucky 100 people to get early access to the pop-up on Friday at 10am before the rest of the public, all you have to do is email with your RSVP. First come, first serve. In the meantime, get a taste of what you can expect from the Industrial collection with the Steven Klein-directed campaign video above and below where Ffrench gives us the inside scoop on each product in the range.

The ISAMAYA pop-up store will open from Friday 1 July 11am-6pm until Sunday 3rd July at 15 Bateman Street, Soho, W1D 3AQ.