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John Allan POTW

Want sky-high hair with drama? Go old school with a volumising hair foam

Never again underestimate the importance of prepping your hair before styling with L’Oréal Professionnel’s volumising foam Tecni.ART Full Volume Extra Mousse

When it comes to hair, stylist and maverick John Allan likes to push the boundaries, reject the mundane, and embrace the 70s. Known for his adventurous cuts, from mullets to mohawks, and penchant for wig styling, Allan has worked with clients including Beabadoobee and Mowalola. Here, he shares his choice for Product of The Week – a weekly round-up of the Dazed Beauty team and wider community’s must-have buys.


Brand: L’Oréal Professionnel
Product: Tecni.ART Full Volume Extra Mousse
Price: £9.45


Bring back foam! The best product to achieve any hairstyle, volume texture, and DRAMA. I’ve been using this product for years, after first coming across it when assisting various hair stylists who were big enough to get a sponsor from L’Oréal (Hi L’Oréal if you’re reading!). The OG of foam styling products, it promises full volume drama and that’s exactly what it delivers. 

To get the best results, pour a generous amount into your hands and make sure you are applying it to dry hair. Then dry the product in and be persistent. It’s going to feel like it’s never going to dry but keep going because the end results are worth it. Once it is all dried in, your hair will literally go into any style you want in seconds. The texture gives your hair so much grip and it just makes the entire process 100 times easier and quicker. And then it STAYS. A lot of people underestimate the importance of prepping the hair properly before styling. Don’t make things harder for yourself. Release the foam!


If it was a song it would be… That line from that Depeche Mode song “all I ever wanted, all I ever needed is here in my arms”

The fictional character who would use it is... Rosie from Rosie and Jim fame

If I could go back in time and give this product to anybody it would be... Dawn Ward formerly of The Real Housewives of Cheshire