On Friday (May 28), US Weekly reported that Styles’ name was listed on a new trademark filing for a “perfume and cosmetics” business. The document is for a company registered as Pleased As Holdings Limited and lists Harry as the ‘director’ alongside his personal assistant, Emma Spring.
The news was first reported by @TheHarryNews stan account, which discovered the company in the UK Company Directory.
While there’s no further information on what sort of products we can expect from the brand, the star is partial to some stunning make-up and nail polish looks. Previously, fans have said that Tom Ford's Tobacco Vanille smells exactly like Styles, so perhaps we can expect some Harry-scented perfume, also.
Harry has yet to publicly comment on the filing. But you can see the document itself, below.