Sustainable period brand DAME, who created the world’s first reusable tampon applicator in an effort to help cut down on single-use plastic, has just gone one step further in its quest to save the planet.
DAME has just announced that it has become the first period brand to be climate positive, meaning that as a company it removes more greenhouse gases from the atmosphere than it emits, earning it the UK’s first Carbon Neutral Plus Product certification from Carbon Footprint.
The certification comes following an eight-month process in which the brand measured how much carbon it generates in the making and distribution of its products. To balance the 112.88 tonnes of CO2 generated in the 12 months since launching, DAME has invested in a carbon offsetting project – a clean water borehole initiative in northern Uganda – to remove twice the amount from the atmosphere.
“Sustainability has always been at the core of what we do at DAME,” says co-founder Celia Pool. “As a business, we have a huge responsibility to do everything we can to help tackle our climate emergency and give consumers better options. To us, becoming climate positive wasn’t a choice, but an absolute necessity and we hope to inspire other businesses to do the same.”
As well as offsetting the carbon it has already emitted, DAME is taking steps to reduce its carbon footprint as a whole. By working to identify the carbon hotspots in its supply chain, DAME hopes to become net carbon zero within the next few years.
So you can now enjoy your period a little more, knowing that you are helping to clean up the atmosphere.