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RED for World AIDS Day

RED launch their new campaign in attempt to map live global activity to support the World AIDS campaign

Coinciding with World AIDS Day today, December 1st, charity (RED) are attempting to map global World AIDS Day activity on social networking sites across the globe on Facebook, Twitter, foursquare, Flickr, Meetup and YouTube, using Ushahidi’s SwiftRiver Platform. The map will also represent the lighting of more than 80 landmarks in 13 countries, starting with Bono lighting the Sydney Opera House and Sydney Harbour Bridge (RED) on the evening of November 30th. Each action helps turn a time-zone on the map the colour red.

The more activity in that time zone, the deeper the colour on the map as seen here. Actions that can turn the location red will be updating Facebook profile images to the RED image / Tweets with the hashtag #turnred / Shout #turnred on foursquare to unlock the (RED) badge on Dec 1 and then tweet it on Dec 1 / demand an AIDS Free Generation by 2015 at Eventful / Creating or joining a (RED) Meetup on World AIDS Day / Upload a photo to Flickr using #turnred to raise awareness for the campaign that HIV positive pregnant women can give birth to HIV free babies.

And along with many organisations in the global health community, (RED) are committed to the goal of ending mother-to-child transmission by 2015. Last year nearly half a million babies were born with HIV. By 2015, that number could be zero – creating the first AIDS Free Generation in 30 years.

(RED) will also be partnering with the likes of Emporio Armani, Nike, Converse, Parra and Dell on new products whose profits will go to the charity.