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money plzIllustration by Sofia Ordonez / Cnmmoney

Snapchat is going to make you pay to see old snaps

The new ‘replay’ feature will let users recover old messages for $0.99

Snapchat is adding a controversial new feature that will let users pay to rewatch old pictures and videos.

Despite being built on the basis that any messages sent would self-destruct after reading, the social media app is adding a new ‘Replay’ feature that will let people recover old snaps. However, users will have to shell out if they want to use it – and, with prices starting $0.99 for three views, it's not exactly going to come cheap. 

Announcing the change in a blog post yesterday, Snapchat said: “We introduced Replay in Additional Services almost two years ago, and we’ve used it to relive those amazing moments (or the ones we weren’t paying attention to…) just one more time before they disappear.”

“We’ve provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay. But then we realized — a Replay is like a compliment! So why stop at just one?”

The contentious feature, which was already part of the app's additional services as a free once-a-day feature, has already swept up a storm on social media – with most people complaining that it should be free, or that it shouldn't even exist. 

“You can use a Replay on any Snap you receive, but you can only Replay any Snap once,” they added. “They’re a little pricey — but time is money! ;)”