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A still from the advertvia YouTube

Watch the first-ever Indian lesbian advert

This touching video has gone viral in India, where homosexuality is illegal

Five months ago, India made history when it elected its first transgender mayor. Now LGBT rights in the country are hitting headlines again, with this viral clothing advert featuring a lesbian couple. This is big news, because being homosexual was recently made illegal again, and positive perceptions of LGBT people are needed now more than ever.

Same-sex relationships are punishable by imprisonment in India, but Anouk Ethnic Wear’s online advert strives to depict LGBT people in a positive light, and appeals to public conscience.

The ad, called "The Visit", shows a lesbian couple getting ready ahead of a visit from a parent. They share make-up, banter and behave like a regular couple. So far, so normal – until you remember that this is enough to get the pair thrown in jail.

Avishek Ghosh, one of the ad's producers, told The Times of India: "We tried to avoid the stereotypes associated with gay people. There was no one woman looking more masculine or feminine in the film. We tried to give it a candid feel like it is any other couple being apprehensive about meeting the parents."

Anouk Ethnic Wear shared the video on their Facebook page with the statement: "Standing up for what you believe in is never easy. But the struggle is what makes the journey so beautiful."

They've also started a campaign called #AnoukBoldIsBeautiful, urging marginalised people to share their stories. Let’s hope this is the beginning of positive change for LGBT people and their freedom in India.