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House of Peroni

Dazed teams up with Peroni to celebrate 50 years of Italian culture and creativity

On November 6, The House of Peroni opens its month-long residency at London’s 41 Portland Place, which will be open to the public as well as hosting a series of evening events across fashion, film, dining and mixology. There’s a focus on a holistic sensory engagement with the world, combining cinema and food with Italian director Paolo Sorrentino’s The Great Beauty and cult Italian restaurant Bottega Wapping for tastes, smells and textures evocative of the film.

The past is just as important as the present in this integrative celebration of contemporary Italian culture. On November 14, Dazed partner on an event with music from Severino of Horse Meat Disco and three fashion designers work across periods and disciplines to transform the House of Peroni. The line up includes Simone Rainer, known for his geometric approach to leather design, Fabio Quaranta – who fuses fashion with his expereince studying ethics and economics – and Vienna-born Arthur Arbesser, who works across fashion houses in Milan as well as his eponymous line.

These come as part of a miscellaneous check box of artists, filmmakers, performers, olfactory experts and gastronomers that come together to create a shared experience. Notions of past and present are abandoned, and borders between art forms suspended as House of Peroni celebrates its history in a trip back to the 60s and resurrects the spectres of community, creativity and art as universal.

Find out more about The House Of Peroni here