Following Hogan's Future Roots exhibition opening at Salone Del Mobile last night, Dazed Digital exclusively presents the making-of video from the project. Thirty-two artists, architects and designers across capitals globally are portrayed in their working environment, or next to objects which best summarise their personality and character. The subjects chosen by Hogan reflecting the brand's "creative reality and the heritage of the future. A world where innovation and research move forward while remaining faithful to their roots, by enriching but never by distorting that reality – this is the key idea behind future roots."
In collaboration with Save the Children, the Tod’s Group has pledged to support a charity benefitting Japan, sharing a portion of the proceeds from Future Roots book sales. A special radio station featuring music and interviews with the creatives, broadcasts via Hogan.com 24 hours a day until April 22nd. "Our special thanks go to all the architects and designers whose participation has made this project possible," says Andrea Della Valle, president of Hogan.