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FRIEZE 2011: COS x Frame Film

The Swedish brand celebrates London's annual art fair with a Simon Elephant-directed short film... see our exclusive trailer here

In celebration of Frieze's Frame initiave, the Swedish masters of elegant yet minimal high street fashion have commissioned a new short film. Ahead of the this weekend's art fair, an exclusive preview can now be seen on Dazed Digital today. Frame at Frieze Art Fair is solely focused on young solo artist presentations and, since its inception in 2009, it has shown emerging world wide creatives, none of who has been a practising artist for more than six years.

Enlisting talented French Director Simon Elephant to create a mood film reflecting the brand’s aesthetic, the simple and lo-fi production fits comfortably with COS’ sleek and minimal image. As a brand dedicated to art and design, the film acts as a creative art piece which is both accessible and engaging to art lovers and customers alike, whilst promoting the relationship between COS and Frame and the artists.

Frieze Art Fair, Regent Park, London, from the 13-16 October 2011. The film will be screened at throughout the duration of Frieze Art Fair