Ashira Siegl

London

Ashira Siegel is Red Riding Hood. She grew up in LA, Israel and NY, and is equal parts ex-Hasid and urban bicycle rider/fanatic/documenter. Old ladies frequently swear they'd die for her red hair. Ashira's film "Even the Girls!", a documentary about bicycle messenger women in NYC, premiered at the Bicycle Film Festival in 2004. She is also an accomplished photographer. She supports her art and bicycle habits by helping other artists make their art, sewing smocks for Andrea Zittel's Smock Shop, a