Trained as a fashion designer herself Mo joined Dutch start-up indie magazine Blvd. as fashion director in the early nineties working with up&coming photograhers like Inez van Lamsweerde, Anuschka Blommers & Niels Schumm, Vivianne Sassen and Carmen Freudenthal and Elle Verhagen. Five years down that road she moved into opinion leading marketing and started her own agency 'Best Company' working on projects for Levi's, adidas, Smirnoff, Nike, Lee, Absolut and cultural events such as the Arnhem Fas
