JJ Hudson on Noki

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Dazed Digital had exclusive behind-the-scenes access to Noki designer JJ Hudson and his team as they prepared for the Noki A/W 08 London Fashion Week show. Here, Hudson talks about the details and inspirations behind his A/W 08 collection, as well as recent collaborations. Film by Stephen Bell; music by Caspa and Rusko. Or click here to see more of Ellis Scott's pictures from backstage at Noki's London Fashion Week show.