Dazed Digital


The White T-Shirt by Lixx Díaz, Rebeca Frey & Eri Yoshikawa

August 23, 2012

All cities, worldwide - the third and final film in our series of locally inspired shorts celebrating youth, created by Fashion Promotion & Communication students at Central Saint Martins

  • Text by Alexandra Plesner

The film is an exploration of how a simple garment, the white t-shirt has come to be a converging point for people the world over, regardless of their sex, age or ethnicity. Lixx Díaz, Rebeca Frey and Eri Yoshikawa from the Fashion Promotion & Communication course at Central Saint Martins have created the final film in the series of locally inspired, globally communicated videos inspired by creative DIY ideals. Often regarded as just another disposable garment, the classic tee is a piece of clothing that features permanently throughout our lives as a key staple. “The White T-Shirt” video is a brilliant observational exercise capturing fashion in contemporary society.

Satellite Voices: Can you introduce yourselves?
Rebeca Frey: I'm from New York and as we're all from different countries we had three unique perspectives to pull from.
Eri Yoshikawa: I'm from Japan. I worked with Lixx and Rebeca for the film project and it was great fun to work in this group. We were flexible experimenting with different ideas to make our film better.
Lixx Díaz: I’m from Colombia. We were asked to produce something from a local perspective that would speak to anyone in the world, so we all took a moment to look back and try to understand what it is that goes beyond our cultural differences and brings us to a common level. This is the reason why we went to the most basic element of fashion.
SV: What was your first passion and how does this passion manifest itself today?
Rebeca Frey: I have always been influenced by pop culture. I grew up in the middle of massive musical scenes in New York and it still is a huge part of my life today.
Eri Yoshikawa: My first passion was Japanese animation and Manga. Japanese people are growing up watching cartoons and getting inspired from that. I often made up stories when I was a kid and used to draw and create my own Manga. Today, I don't watch Japanese animation or read Manga a lot compared to my childhood but I've always been inspired by Japanese art, architecture, design, literature, technology, food, fashion and more.
Lixx Díaz: One thing I can remember is drawing as a kid when I was around six or seven. Not as homework but in my own time. I used to draw clothes mostly. I'm not sure if that was my first passion but I think it is a strong antecedent to my love for clothes and images which ultimately led to fashion and to a place like Central Saint Martins.

SV: What inspirations did you take away from making the film?
Rebeca Frey: It was cool to look at fashion from a cultural perspective.
Eri Yoshikawa: Fashion is another form of communication. It was interesting to think and see how we are all connected through one fashion item.
Lixx Díaz: It made us realise that a fashion film can be about a lot more than just having a model wearing cool clothes in front of a camera.
SV: What was the narrative that you hoped to convey?        
Eri Yoshikawa: A white t-shirt is the most basic and simple fashion item which doesn't discriminate age, sex or ethnicity.
Lixx Díaz: We wanted the film to be about fashion but placing it in a wider context. We discovered an underlying meaning which was quite incredible because it wasn’t our initial intention. But it just made every piece fall into place.
SV: Can you explain the cult of DIY and its influence in the film?
Lixx Díaz: It came from the necessity to make the film feel inclusive. Like it could be anyone, anywhere in the world filming themselves or their friends and relatives... or any random person on the street, and still show that we all have something in common with each other.
SV: Can you explain your creative process?
Eri Yoshikawa: My creative process starts with writing. I keep writing down my thoughts and feelings in my sketchbook. The next step is to collect visual images from many sources until ideas come to me.
Lixx Díaz: The starting points were the concepts of DIY, a message in a bottle and chain letters. We decided to translate the six degrees of separation theory into a fashion context. We drew a lot of inspiration from just being on the streets and interacting with strangers, which is such a great thing to do in London.

SV: What is your fashion theory?
Rebeca Frey: If it makes you feel good, wear it!
Eri Yoshikawa: No rules, no taboos. Be yourself.
Lixx Díaz: My believe is that we are moved by what we see and fashion exists so we can create more excitement in that movement.
A huge thanks to Hywel Davies and all the students and tutors from the Fashion Communication & Promotion course at Central Saint Martins

You can read more about the project here.

+ Share This Article Facebook Twitter
More From Tokyo


Tokyo / Art + Design

JKD Collective’s Synchronized Drops

A mind melting new video from Tokyo’s progressive audio visual collective


Tokyo / Art + Design

Kimiko Mitani Woo

The independent art curator with an eye on the explosive development of East Asian art

3 Frosty

Tokyo / Music

A Light from Los Angeles in Tokyo

dublab and Digital Harinezumi present enlightenment and inspiration through a reflective video project bridging creative communities


Tokyo / Culture

Kinfolk Diary

John Bobby Buellens gives Satellite Voices a look in at the last week in the life of Kinfolk Lounge, Tokyo

All ParisTokyoMoscowRomeMunichDubaiShanghaiSantiago