Dazed Digital

Tokyo / 日本語

Bonjour Records Daikanyama Renewal

November 23, 2011

We meet Daisuke Gemma, the new creative director of Tokyo's cult music and fashion boutique and label

  • Text by Emi Kameoka

Celebrating 15 years of introducing the edgy indie scene to Tokyo, bonjour records sees their flagship store in Daikanyama get a full re-design, welcoming Daisuke Gemma as their new creative director. bonjour records has also launched its own fashion label, bonjour records BOYS. Its début collection is inspired by The Style Council and Mod leader Paul Weller.

Satellite Voices: How did you became the new creative director of bonjour records?
Daisuke Gemma: It was while I was talking with Masatoshi Uemura, the buyer of bonjour records. It was so natural.

SV: What do you think about the Japanese fashion scene?
Daisuke Gemma: I think it is evolving in its own way. Especially mens fashion, it's unique and interesting.

SV: What kinds of culture, music or style have influenced you the most?
Daisuke Gemma: The dance scene in NYC. I’ve never been but Paradise Garage. I am inspired by the free feeling beyond race, sex and occupation.

SV: What are your favourite record covers?
Daisuke Gemma: "Wave" by Patti Smith Group and "I Want You" by Marvin Gaye.

SV: What was your concept of the debut collection for bonjour records BOYS?
Daisuke Gemma: I tried to express Mods in a real sense. The feeling of size and the combination of textiles were the key points.

bonjour records Daikanyama @

24-1 Sarugaku-chou
Shibuya-ku, Tokyo

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