Dazed Digital

Tokyo / 日本語

Daisuke Konno

November 18, 2011

We speak to the founder of the fashion forward label Bring On The Noise

  • Text by Alexandra Plesner

Music and in general noise seems to be key in every step Daisuke Konno takes, inspiring his forward thinking label, Bring On The Noise. The designer gives Satellite Voices an exclusive insight into his world, leaving us with the question, what kind of sound is the NOISE for you?

Satellite Voices: You have a really interesting, sensual idea behind your fashion label. Can you tell us more about it?
Daisuke Konno: The brand name Bring On The Noise developed from book headlines. They words have a bit of a schizophrenic meaning. Noise itself is just a sound, it can be horrible or good. It totally depends on how the individual perceives it. We compare our clothes with noise.

SV: What is this season's concept?
Daisuke Konno: It is "Kraut/Sauerkraut". The current collection is based on the German cabbage somewhat. It is a traditional Bavarian dish. The word "Kraut" was then used by English to name particularly a German soldier during World War I and World War II. Krautrock is also a german music style, but that is just to name how far our research went for this collection.

SV: What do you have for breakfast?
Daisuke Konno: I eat Japanese food, which is rice, miso soup, salad and so on.

SV: Where did you get inspiration from?
Daisuke Konno: Usually I take inspiration from a variety of things like old photo books, vintage clothing, flyers I find at music venues and all sorts of other things. Anything with a musical element is always inspiring really.

SV: In which area of Tokyo do you live and what inspires you about that area of town?
Daisuke Konno: I've lived in Tokyo for five years now but I still do not know what actually brought me here. My favourite place is Shibuya though, it is a great cultural and creative spot. It also has a variety of markets, Korean, Indian, Chinese and more.

SV: Which park to you like the most and why? Are there many parks in the city?
Daisuke Konno: I like the Yoyogi park, because there is a forest. A very quiet spot in the noisy city.

SV: What makes you smile?
Daisuke Konno: My son's smile.

SV: The photographs you took for us really seem to capture the essence of a moment, what does photography mean to you?
Daisuke Konno:  Thank you! Photographs is a hobby, my camera is a Contax T3. It is a 35 mm film camera which regular causes trouble to shoot with, but I like it! I like the feeling that it is honest, analogue.

SV: What is your fashion background?
Daisuke Konno: I have never worked under an designer as an assistant nor have I been educated in design as such. It really progressed by doing. In 2005, Bring On The Noise happened!

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