Dazed Digital


JKD Collective’s Synchronized Drops

November 19, 2012

A mind melting new video from Tokyo’s progressive audio visual collective

  • Text by Terence Teh

Spawned from W+K Tokyo Lab, an experimental audio visual record label launched by Wieden+ Kennedy Tokyo in 2003, JKD Collective explores art and advertising with spectacularly creative and innovative results. Their latest piece is a promo video for Space Shower TV, Japan’s largest music station, and showcases the unorthodox ways that the crew are pushing performance art and technology.

Starring the Japanese dancer Masako Yasumoto in the video directed by the award-winning Kosai Sekine, a stream of water flows through tubes attached to a speaker. A camera was set to film the running water in the same frame rate as the low frequency wave of the speaker. This creates the unique optical illusion of vibrating droplets freezing in mid-air and flowing backwards. However, it was shot without a high-speed camera, nor computer graphics or reversing the film.

The collective includes 12 artists such as HIFANA, Ametsub, and Yuri Miyauchi, and 12 visual artists such as Genki Ito, Kosai Sekine, Daito Manabe and Max Hattler who push the limit of creative expression.

We spoke to Kosai Sekine about the video:

“I've seen on this experimental video on YouTube before, where they capture the vibrations of the water through a video camera, the water flow appears to stop in mid air. I got really excited about it and I've always wanted to use the technique for my film work in the future. For this particular project, I thought of ways to expand it further than just speakers and water. I wanted to give a wider perspective to avoid it being too techy for the format of station ID. I needed something that would provide a real time movement beside the water droplets, then I had a vision of having a dancer in the middle while water is showering down. It did sounds a bit dangerous with the dancer and stage set up, but we decided, ‘Let's just try’.” 

And check out the making of:


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