Dazed Digital

Santiago / Español

Rocio Aguirre

March 20, 2012

The precocious young fashion and lifestyle photographer captures the spirit of Santiago's youth

  • Text by Fer Munizaga

She started shooting at the age of 15, and now at only 21-years-old, photographer Rocio Aguirre is a bit of a veteran of the Santiago scene, collaborating with hometown hero bands such as AstroAdrianigual and Alex Anwandter, and both national and international magazines, from Joia to Atomica Mag NYC. Her style is a 70s-inspired with beautiful analogue vibes that is both candid lifestyle and striking fashion influenced.

Satellite Voices: How did you start working in photography?
Rocio Aguirre:
I think it was five or six-years-ago. I started to get interested in photography when I was 12 by taking small courses, reading and experimenting. For many years I took pictures with a reflex camera that somebody lent me and I think that the fact that it was an analogue camera was the key for my knowledge. Later, while studying photography, I started working in a photo studio as an assistant and since then I’ve developed my own photography projects, lookbooks, fanzines, collaborations with bands...

SV: How would you describe your work?
Rocio Aguirre:
As fun, very emotional and not monotonous, where colours, textures and the simplicity of the stories are highlighted.

SV: What are your influences in photography?
Rocio Aguirre:
American films from the 70s. I think that this is a time where all artistic fields were creative. It really inspires me.

SV: What do you think makes you different from other Chilean photographers?
Rocio Aguirre:
I think first it has to be with my gender, because there are not many women photographers that work in fashion or advertising in Chile, which somehow makes me more special. And second, because I belong to the 90s generation, which is a rather new generation of people, who can adapt the artistic to the business area without losing their seal.

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