Dazed Digital

Santiago / Español

Nacho Rojas's The Nachonal

December 9, 2011

The photographer leaves fashion behind to launch a public gallery of Chilean portraits

  • Text by Satellite Voices

Guest Feature by Fer Munizaga

Nacho Rojas is one of the best fashion photographers in Chile, working for major national magazines such as Paula and ED, alongside Vogue Latin America, Remix and Catalogue from Argentina.

The Nachonal is his latest project, which consists of a public gallery and urban intervention in the city of Santiago, based in the theme of men and their affections. Through the male portrait, Nacho shows how the paradigms of masculinity have changed. As the photographer explains, masculinity no longer exists, adding that today there are many ways of being masculine.

The portraits are exhibit as 6,500 black and White posters in different parts of Santiago, managing to captivate and discuss the citizens in terms of masculinity and photography.

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