Dazed Digital

Rome / Italiano

AltaRoma AltaModa 2012: A.I. Fair

February 1, 2012

An entire day devoted to the future and tradition of Italian craftmanship and design

  • Text by Flavia Ferrucci

Promoting and preserving the artisanal tradition of Made in Italy is one of the main goals of Artisanal Intelligence, who presented the second edition of the A.I. Fair as a part of the AltaRoma calendar - an entire day devoted to craftmanship in the charming setting of Adrian's Temple.

Two distinct exhibition spaces in which contemporary and tradition came together, offering visitors an immersive experience in the crafts world. Many of the artisans were working right beside their works exposed in interesting displays, before the eyes of a diverse audience that included fashion enthusiasts, industry insiders abnd the city's audience. Independent design (including the young Roman jewellery designer Livia Lazzari), emerging brands (such as Aroma30), established Roman realities (like Le Gallinelle), unique pieces and limited editions such as the ones presented by young desingers Gabriele Litta and Ludovico Milani, the winners of Talents 2011, all took part of this fair of the craft vanities.

Alongside the new generation of Made in Italy, a large space has been given to the national, historical and artistic heritage: the Archivio Cicconi opened a window on the history of photography, presenting three iconic images from the Roman past printed using the bichromate gum process, within an installation that included pyshical parts of the archives and historic cameras. The Italian couture houses were also present - collaborating with costume desingers such as Piero Tosi, giving life to memorable parts of national and international cinema. Tailor's houses Farani, Annamode, Tirelli, Pieroni and Pompei lent out original costumes from 60s science fiction movies such as "Barbarella".

Check back for a series of interviews with artisans from the A.I. Fair at AltaRoma in the coming days

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