Dazed Digital


Heiko Dreher

March 8, 2012

An interview with one of Munich’s most inspiring fashion photographers

  • Text by Christine Bierhals

Heiko Dreher travelled across the world, and lived in both Paris and New York to gather experience and grow his passion for photography. Today his studio is in Munich’s main station area as part of a larger photo studio where he works with other artists, art directors, graphic designers and interior designers – a creative space that is similar to (and inspired by) - Nick Knight's showstudio.

Satellite Voices: What fascinates you about photography?
Heiko Dreher: My love for photography is based on my fascination with fashion. It is exciting to keep up with the fashion zeitgeist that reflects our society. Fashion photography also is not a one man show. It is always crucial to be very close to your team in order to achieve a good story. I guess I am a team player and I definitely love and enjoy working with my team. 

SV: Some of your editorials go beyond modern and edgy fashion photography. You capture these casual moments and create a certain special emotion. What is it that makes your visual language unique?
Heiko Dreher: At first, it is very important to find create situations that tell a story. As soon as everything is staged, I let go and allow the story to happen. I like intimate moments, the unpredictable and real emotions. I try to have my work be the embodiment of my ideals. Years of experience have allowed me to develop a certain technical edge which makes me strive for the best. At the same time, I always try to contextualise my work in a way that allows the viewer to connect with the pictures and see an extension of the creator behind the lens. 

SV: You have been traveling and working all around the world. Where are you based now?
Heiko Dreher: I am still travelling, but I opened a creative bureau including a photo-studio three-years-ago. It is located close to Munich's central station, in an area called Little Istanbul. 

SV: What is special about this area?
Heiko Dreher: It is quite different from the rest of the quiet city. Little Istanbul derives its name from the Turkish origins of the majority of its inhabitants who bring a definite edge to the general atmosphere with their lively sometimes chaotic culture. Food bars, fruit markets, butchers and Shisha lounges add to the liveliness of the streets. Over the past couple of years, the creative industry discovered great and still affordable (industrial) buildings in this area, and many workspaces and ateliers were opened here. The cultural mix that characterises Little Istanbul is a source of inspiration and is at the image of the diversity that we seek to incorporate in our work. 

SV: Why did you open such a bureau and how does it function?
Heiko Dreher: The idea of opening such space and having the opportunity to work with different artists came along many years ago, when by coincidence, I met Nick Knight in the south of Spain. I was very impressed with the idea behind his showstudio, and since then it has become a dream to start something where creative professionals share their experience and support one another on different projects. 

Right now, our bureau hosts creative directors, fashion, interior, graphic and motion graphics designers as well as DJs and journalists. We are always open to expand our expertise and for others to join us or profit from our facilities and knowledge.

SV: How do you see yourself progressing in the future?
Heiko Dreher: The most essential is to make sure that all our existing clients are even more satisfied. Together with my team, I would like to create new fashion editorials and to shoot concepts for our fashion clients. On the long term, I see myself taking regular trips around the globe and finding new sources of inspiration to channel into my work.

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