Dazed Digital


Munich Folk

November 28, 2012

Exploring the city with the new Munich anchors of the inimitable British label Folk

  • Text by Sylvia Weber

Renowned fashion label Folk has always been ahead of mainstream trends, simply by not following them, with an unpretentious approach to contemporary everyday wear and a passion for playful details.

Moreover, the popular British label shows notorious forerunner qualities, when it comes to discovering the cultural hubs and shopping spots of the future. Folk decided to open its first German store in Schwabing, a student quarter in the heart of Munich.

Satellite Voices goes behind the scenes at the Munich Folk store and the SS2013 collection, and speaks to the team about life and work in Schwabing.

Satellite Voices: Where are you from and what brought you to Munich?
Maret (store manager): I'm from an island that's located in the Baltic Sea - Hiiumaa / Dagö. I've been to Munich before and always loved this city. During my studies in the UK I was traveling between England and Munich. And for some reason it was always harder to leave Munich.

SV: What can you find in Munich that you cant find anywhere else?
Maret: Munich is a big international city with this village atmosphere. I've never experienced that anywhere else. 

SV: What inspires you about the area of town the Folk store is located ?

Maret: I think Folk has a great spot. The streets are always lively here. So much going on. And I love the evening sun in the Amalienstrasse.

SV: Where do you and your collegues like to hang out after work?
Hannes (shop assistant): If the weather is nice, the shop itself is a realy good place to hang out after work. Sitting on one of the benches in front of the shop is perfect to enjoy a cool drink, have a little chat with your collegues or with friends, who work in the same street. Its also great to make plans for the night.

SV: Any favourite night spots you would recommend on checking out?
Patrick (store manager): My overall winner would be Holy Home bar in Reichenbach Street. Always good to start, or even to end your evening there... check it soon!

SV: What inspires you about your workplace and the Folk staff you work with in Munich?
Patrick: What I really liked from the beginning is the "one big happy familiy“ thought behind Folk.

Photography by Maret Loopalu

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